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How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a brand portfolio optimization perspective
Sinha, Priyank; Sainy, Romi - In: Journal of retailing and consumer services 62 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
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An empirical comparison of two brand personality scales : evidence from India
Ahmad, Anees; Thyagaraj, K. S. - In: Journal of retailing and consumer services 36 (2017), pp. 86-92
Persistent link: https://www.econbiz.de/10011697908
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Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.; Felix, Reto; Hinsch, Chris - In: Journal of retailing and consumer services 49 (2019), pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
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Modelling consumer responses to an apparel store brand : store image as a risk reducer
Liljander, Veronica; Polsa, Pia; Riel, Allard C. R. van - In: Journal of retailing and consumer services 16 (2009) 4, pp. 281-290
Persistent link: https://www.econbiz.de/10003864541
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Co-marketing alliances between heterogeneous industries : examining perceived match-up effects in product brand and alliance levels
Ahn, SooKyoung; Kim, HaeJung; Forney, Judith A. - In: Journal of retailing and consumer services 16 (2009) 6, pp. 477-485
Persistent link: https://www.econbiz.de/10003906201
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Managing the retail format portfolio : an application of modern portfolio theory
Brown, James R. - In: Journal of retailing and consumer services 17 (2010) 1, pp. 19-28
Persistent link: https://www.econbiz.de/10003938042
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Win-win strategies at discount stores
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - In: Journal of retailing and consumer services 14 (2007) 5, pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
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Behavioural loyalty towards store brands
Labeaga, José M.; Lado Coustré, Nora; Martos, M. - In: Journal of retailing and consumer services 14 (2007) 5, pp. 347-356
Persistent link: https://www.econbiz.de/10003521209
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The brand architecture of grocery retailers : setting material and symbolic boundaries for consumer choice
Esbjerg, Lars; Bech-Larsen, Tino - In: Journal of retailing and consumer services 16 (2009) 5, pp. 414-423
Persistent link: https://www.econbiz.de/10003875636
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Retail brand equity : conceptualization and measurement
Jara, Magali; Cliquet, Gérard - In: Journal of retailing and consumer services 19 (2012) 1, pp. 140-149
Persistent link: https://www.econbiz.de/10009507880