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The impact of animal metaphors on consumer response to courtesy advertising
Huang, Wen Hsien; Hsieh, Shao-Yu - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014372540
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Chirping birds and barking dogs : Tte interactive effect of ambient sensory cue source and valence on consumers' choice of natural products
Esteky, Sina - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581863
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Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas; Thaichon, Park; Abraham, Christopher; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
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Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara; Septianto, Felix; Thaichon, Park; Chiew, … - In: Journal of retailing and consumer services 62 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
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Using food pictorial metaphor in the advertising of non-food brands : an exploratory investigation of consumer interpretation and affective response
Boujena, Othman; Ulrich, Isabelle; Piris, Yolande; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012648893
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Relationship between sales force reputation and customer behavior : role of experiential value added by sales force
Echchakoui, Saïd - In: Journal of retailing and consumer services 28 (2016), pp. 54-66
Persistent link: https://www.econbiz.de/10011433763
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Influence of salespersons' nonverbal communication cues on consumer shopping behaviour
Gopal, Das - In: Journal of retailing and consumer services 31 (2016), pp. 199-206
Persistent link: https://www.econbiz.de/10011528634
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Drivers of sales force equity in the service industry
Echchakoui, Saïd - In: Journal of retailing and consumer services 27 (2015), pp. 140-153
Persistent link: https://www.econbiz.de/10011388113
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Customers' choice of a salesperson during the initial sales encounter
Lieven, Theo - In: Journal of retailing and consumer services 32 (2016), pp. 109-116
Persistent link: https://www.econbiz.de/10011556634
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Host's interpersonal influence on guests in a home sales party
Sammon, Rachel; Kwon, Kyoung-Nan - In: Journal of retailing and consumer services 23 (2015), pp. 32-38
Persistent link: https://www.econbiz.de/10010503936