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~isPartOf:"Journal of retailing and consumer services"
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Consumer behaviour
87
Konsumentenverhalten
87
Advertising effects
85
Werbewirkung
85
Advertising
62
Werbung
57
Internet marketing
29
Online-Marketing
29
Brand management
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Markenführung
20
Social Web
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Social web
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Brand image
18
Markenimage
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Einzelhandel
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Retail trade
16
Brand
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Markenartikel
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Emotion
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Viral marketing
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Virales Marketing
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Perception
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Celebrity-Werbung
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Game theory
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Spieltheorie
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Verkaufsförderung
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Virtual reality
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Virtuelle Realität
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Beziehungsmarketing
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Distribution channel
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Ethnic group
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Ethnische Gruppe
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Food
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Lebensmittel
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Septianto, Felix
9
Thaichon, Park
4
Northey, Gavin
3
Qi, Zhou
3
Yan, Ruiliang
3
Bambauer-Sachse, Silke
2
Baumann, Chris
2
Dwivedi, Yogesh Kumar
2
Gázquez-Abad, Juan Carlos
2
Hamelin, Nicolas
2
Jublee, Daniel Inbaraj
2
Korgaonkar, Pradeep
2
Lei, Yueqiu
2
Li, Bin
2
Li, Huajun
2
Martín Herrán, Guiomar
2
Martínez-López, Francisco J.
2
Mukerji, Bhasker
2
Pei, Zhi
2
Quach, Sara
2
Shams, Poja
2
Shareef, Mahmud Akhter
2
Sigué, Simon Pierre
2
Stephen, Gladys
2
Wästlund, Erik
2
Abraham, Christopher
1
Adaji, Ifeoma
1
Aghakhani, Hamed
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Ahmad, Ayaz
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Ahmad, Wisal
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Ahmed, Qazi Mohammed
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Alryalat, Mohammad Abdallah Ali
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Argyris, Young Anna
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Ariza-Montes, Antonio
1
Baccouche, Mona
1
Baek, Tae Hyun
1
Bagherinejad, Jafar
1
Baier, Daniel
1
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Journal of retailing and consumer services
NBER working paper series
688
Discussion paper series / IZA
661
Economics Papers from University Paris Dauphine
605
Working paper / National Bureau of Economic Research, Inc.
514
NBER Working Paper
479
IZA Discussion Papers
428
Journal of advertising research
420
IZA Discussion Paper
409
MPRA Paper
380
Journal of business research : JBR
319
Journal of advertising : official publication of the American Academy of Advertising
303
The journal of real estate finance and economics
280
International journal of advertising : the quarterly review of marketing communications
275
International journal of advertising : the review of marketing communications
254
CESifo working papers
231
Journal of marketing communications
229
Discussion paper / Centre for Economic Policy Research
211
CESifo Working Paper
196
Journal of advertising
187
ERIM Report Series Research in Management
181
Journal of housing economics
172
Working paper
164
Working Paper
157
Journal of promotion management : JPM
149
Discussion papers / CEPR
143
Ovidius University Annals, Economic Sciences Series
143
Annals of Faculty of Economics
142
European Journal of Marketing
142
Psychology & marketing
139
Journal of Consumer Marketing
136
Journal of urban economics
134
Management science : journal of the Institute for Operations Research and the Management Sciences
128
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
127
CESifo Working Paper Series
126
The American economic review
125
Open Access publications from Université Paris-Dauphine
112
Real estate economics : journal of the American Real Estate and Urban Economics Association
110
European journal of marketing : EJM
109
The review of black political economy
108
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ECONIS (ZBW)
118
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1
Ethnic minority consumers' responses to sales promotions in the packaged food market
Jamal, Armand
;
Peattie, Sue
;
Peattie, Kenneth J.
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 98-108
Persistent link: https://www.econbiz.de/10009507892
Saved in:
2
How does the added new online channel impact the supporting
advertising
expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
3
Consumers' emotional responses to the Christmas TV
advertising
of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
4
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
5
The role of art infusion in enhancing pro-environmental luxury brand
advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
6
Facial expressions of beneficiaries and donation intentions of potential donors : effects of the number of beneficiaries in charity
advertising
Li, Meng-Ran
;
Yin, Cheng-Yue
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209665
Saved in:
7
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
8
Using food pictorial metaphor in the
advertising
of non-food brands : an exploratory investigation of consumer interpretation and affective response
Boujena, Othman
;
Ulrich, Isabelle
;
Piris, Yolande
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012648893
Saved in:
9
"Touch it, swipe it, shake it" : does the emergence of haptic touch in mobile retailing
advertising
improve its effectiveness?
Mulcahy, Rory Francis
;
Riedel, Aimee S.
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238314
Saved in:
10
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
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