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An empirical examination of the effects of design elements of email newsletters on consumers' email responses and their purchase
Kumar, Ashish - In: Journal of retailing and consumer services 58 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012431699
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How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi; Toombs, Leslie; Yan, Ruiliang - In: Journal of retailing and consumer services 21 (2014) 3, pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
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Retailer use of a professional social media network : insights from franchising
Kacker, Manish; Perrigot, Rozenn - In: Journal of retailing and consumer services 30 (2016), pp. 222-233
Persistent link: https://www.econbiz.de/10011473205
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Elaboration of marketing communication through visual media : an empirical analysis
John, Surej P.; De Villiers, Rouxelle - In: Journal of retailing and consumer services 54 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012238358
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The impact of digital books on marketing communications
Ozuem, Wilson; Howell, Kerry E.; Lancaster, Geoffrey - In: Journal of retailing and consumer services 50 (2019), pp. 131-137
Persistent link: https://www.econbiz.de/10012114146
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Understanding affiliation to cashback programs : an emerging technique in an emerging country
Christino, Juliana Maria Magalhães; Silva, Thaís Santos; … - In: Journal of retailing and consumer services 47 (2019), pp. 78-86
Persistent link: https://www.econbiz.de/10011995454
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The intention to click on sponsored ads : a study of the role of prior knowledge and of consumer profile
Gauzente, Claire - In: Journal of retailing and consumer services 17 (2010) 6, pp. 457-463
Persistent link: https://www.econbiz.de/10008696009
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The mediating effects of perception and emotion : digital signage in mall atmospherics
Dennis, Charles; Newman, Andrew J.; Michon, Richard; … - In: Journal of retailing and consumer services 17 (2010) 3, pp. 205-215
Persistent link: https://www.econbiz.de/10003978367
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Message content in keyword campaigns, click behavior, and price-consciousness : a study of millennial consumers
Gauzente, Claire; Roy, Yves - In: Journal of retailing and consumer services 19 (2012) 1, pp. 78-87
Persistent link: https://www.econbiz.de/10009507897
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Re-examining online customer experience to include purchase frequency and perceived risk
Martin, Jillian; Mortimer, Gary; Andrews, Lynda - In: Journal of retailing and consumer services 25 (2015), pp. 81-95
Persistent link: https://www.econbiz.de/10011313597