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How does consumers' perception of sports stars' personal brand promote consumers' brand love? : a mediation model of global brand equity
Zhou, Fei; Mou, Jian; Su, Qiulai; Wu, Yenchun Jim - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238326
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Insights into Vodka consumer attitude and purchasing behaviors
Prentice, Catherine; Handsjuk, Nikolai - In: Journal of retailing and consumer services 32 (2016), pp. 7-14
Persistent link: https://www.econbiz.de/10011556583
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Exploring purchase intention of green skincare products using the theory of planned behavior : testing the moderating effects of country of origin and price sensitivity
Hsu, Chia-Lin; Chang, Chi-Ya; Yansritakul, Chutinart - In: Journal of retailing and consumer services 34 (2017), pp. 145-152
Persistent link: https://www.econbiz.de/10011629032
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The determinants of foreign product preference amongst elite consumers in an emerging market
Rodrigo, Padmali; Khan, Hina; Ekinci, Yuksel - In: Journal of retailing and consumer services 46 (2019), pp. 139-148
Persistent link: https://www.econbiz.de/10011980817
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Are consumers willing to go the extra mile for fair trade products made in a developing country? : a comparison with made in USA products at different prices
Rashid, Md Sanuwar; Byun, Sang-Eun - In: Journal of retailing and consumer services 41 (2018), pp. 201-210
Persistent link: https://www.econbiz.de/10011808586
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How consumer ethnocentrism modulates neural processing of domestic and foreign products : a neuroimaging study
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Journal of retailing and consumer services 53 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012171796
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How do customers engage in social media-based brand communities : the moderator role of the brand's country of origin?
Huang, Yu; Zhang, Xu; Zhu, Hong - In: Journal of retailing and consumer services 68 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013366408
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Insights into consumer preferences and purchasing behaviour for wooden bed furniture in Slovakia
Hitka, Miloš; Miklošík, Andrej; Gejdoš, Miloš; … - In: Journal of retailing and consumer services 76 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014460873
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Bundling as a new product introduction strategy : the role of brand image and bundle features
Sheng, Shibin; Pan, Yue - In: Journal of retailing and consumer services 16 (2009) 5, pp. 367-376
Persistent link: https://www.econbiz.de/10003875618
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Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry
Dwivedi, Abhishek; Merrilees, Bill; Miller, Dale E.; … - In: Journal of retailing and consumer services 19 (2012) 5, pp. 526-536
Persistent link: https://www.econbiz.de/10009613734