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The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount
Lehtimäki, Aku-Ville; Monroe, Kent B.; Somervuori, Outi - In: Journal of revenue and pricing management 18 (2019) 1, pp. 76-85
Persistent link: https://www.econbiz.de/10012056680
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Can coupons counteract strategic consumer behavior?
Hermel, Dror; Mantin, Benny; Aviv, Yossi - In: Journal of revenue and pricing management 21 (2022) 3, pp. 262-273
Persistent link: https://www.econbiz.de/10013258149
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Threshold discounts comparison : all-unit or incremental?
Amornpetchkul, Thunyarat - In: Journal of revenue and pricing management 16 (2017) 3, pp. 265-294
Persistent link: https://www.econbiz.de/10011912823
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Four decades of coupon research in pricing : evolution, development, and practice
Pandey, Neeraj; Maheshwari, Vaibhav - In: Journal of revenue and pricing management 16 (2017) 4, pp. 397-416
Persistent link: https://www.econbiz.de/10011771216
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Risk information and markdowns-induced incentives to participate in hotel room resale schemes
Ling, Ling; Webb, Timothy; Schwartz, Zvi - In: Journal of revenue and pricing management 21 (2022) 4, pp. 418-430
Persistent link: https://www.econbiz.de/10013390542
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Optimal pricing and delayed incentives in a heterogeneous consumer market
Khouja, Moutaz; Robbins, Stephanie S.; Rajagopalan, Hari K. - In: Journal of revenue and pricing management 7 (2008) 1, pp. 85-105
Persistent link: https://www.econbiz.de/10003710811
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A dual supply chain revenue sharing contract considering online reviews and rebate
Xia, Zhen-juan; Liu, Yong; Zhang, Qi - In: Journal of revenue and pricing management 21 (2022) 3, pp. 321-331
Persistent link: https://www.econbiz.de/10013258168
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Trends in retail pricing : a consumer perspective
Yeoman, Ian; Wheatley, Carol; McMahon-Beattie, Una - In: Journal of revenue and pricing management 16 (2017) 2, pp. 174-200
Persistent link: https://www.econbiz.de/10011705712
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A model for optimizing operating margin at the retailer's point of sale
Hogan, John - In: Journal of revenue and pricing management 22 (2023) 4, pp. 306-311
Persistent link: https://www.econbiz.de/10014326714
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A network price elasticity of demand model with product substitution
Chen, Hsien-Wei; Lim, Alvin - In: Journal of revenue and pricing management 22 (2023) 4, pp. 235-247
Persistent link: https://www.econbiz.de/10014326700