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How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin; Khan, Imran; Rahman, Zillur - In: The journal of product & brand management 25 (2016) 7, pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
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Brand marketing programs and consumer loyalty : evidence from mobile phone users in an emerging market
Odoom, Raphael - In: The journal of product & brand management 25 (2016) 7, pp. 651-662
Persistent link: https://www.econbiz.de/10011616251
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Customer participation management : developing a comprehensive framework and a research agenda
Mustak, Mekhail; Jaakkola, Elina; Halinen, Aino; … - In: Journal of service management 27 (2016) 3, pp. 250-275
Persistent link: https://www.econbiz.de/10011583407
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Why did they do it? : how customers’ self-service technology introduction attributions affect the customer-provider relationship
Nijssen, E. J.; Schepers, Jeroen J. L.; Belanche, Daniel - In: Journal of service management 27 (2016) 3, pp. 276-298
Persistent link: https://www.econbiz.de/10011583413
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Value slippage in brand transformation : a conceptualization
Cova, Bernard; Paranque, Bernard - In: The journal of product & brand management 25 (2016) 1, pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
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The child–brand relationship : social interactions matter
Rodhain, Angélique; Aurier, Philippe - In: The journal of product & brand management 25 (2016) 1, pp. 84-97
Persistent link: https://www.econbiz.de/10011563041
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Is share of wallet exclusively about making customers happy or having more customers? : exploring the relationship between satisfaction and double jeopardy
Buoye, Alexander; Loureiro, Yuliya Komarova; Kabadayi, … - In: Journal of service management 27 (2016) 4, pp. 434-459
Persistent link: https://www.econbiz.de/10011563591
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Explaining social exchanges in information-based online communities (IBOCs)
Benoit, Sabine; Bilstein, Nicola; Hogreve, Jens; … - In: Journal of service management 27 (2016) 4, pp. 460-480
Persistent link: https://www.econbiz.de/10011563614
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Value cocreation at its peak : the asymmetric relationship between coproduction and loyalty
Sauer, Nicola E.; Scholl-Grissemann, Ursula; Teichmann, … - In: Journal of service management 27 (2016) 4, pp. 563-590
Persistent link: https://www.econbiz.de/10011563693
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The impact of customer value types on customer outcomes for different retail formats
Willems, Kim; Leroi-Werelds, Sara; Swinnen, Gilbert - In: Journal of service management 27 (2016) 4, pp. 591-618
Persistent link: https://www.econbiz.de/10011563715