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Towards a theory of brand love in services : the power of identity and social relationships
Ahuvia, Aaron; Izberk-Bilgin, Elif; Lee, Kyungwon - In: Journal of service management 33 (2022) 3, pp. 453-464
Persistent link: https://www.econbiz.de/10013325628
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How to transform consumers into fans of your brand
Jahn, Benedikt; Kunz, Werner - In: Journal of service management 23 (2012) 3, pp. 344-361
Persistent link: https://www.econbiz.de/10009619164
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Understanding participation in company social netnorks
Martins, Carla Sofia; Patrício, Lia - In: Journal of service management 24 (2013) 5, pp. 567-587
Persistent link: https://www.econbiz.de/10010196050
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Diagnosing service brand strength : customer-dominant brand relationship mapping
Strandvik, Tore Martin; Heinonen, Kristina - In: Journal of service management 24 (2013) 5, pp. 502-519
Persistent link: https://www.econbiz.de/10010196055
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Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa; Kandampully, Jay; Zhang, Ting Ting Christina - In: Journal of service management 26 (2015) 5, pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
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Enhancing customer relationships with retail service brands : the role of customer engagement
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of service management 27 (2016) 2, pp. 170-193
Persistent link: https://www.econbiz.de/10011565134
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Leveraging marketer-generated appeals in online brand communities : an individual user-level analysis
Weiger, Welf H.; Wetzel, Hauke; Hammerschmidt, Maik - In: Journal of service management 28 (2017) 1, pp. 133-156
Persistent link: https://www.econbiz.de/10011655001
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The impact of language style accommodation during social media interactions on brand trust
Jakic, Ana; Wagner, Maximilian Oskar; Meyer, Anton - In: Journal of service management 28 (2017) 3, pp. 418-441
Persistent link: https://www.econbiz.de/10011758696
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Brand community formation in service management : lessons from the sport industry
Heere, Bob; Lock, Daniel; Cooper, Danielle - In: Journal of service management 35 (2024) 1, pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
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Figures in the carpet of branding
Brown, Stephen - In: Journal of service management 33 (2022) 3, pp. 428-436
Persistent link: https://www.econbiz.de/10013325592