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Wrinkles in a CSR story : mismatched agendas in fast fashion service brands' CSR reputation
Mickelsson, Jacob; Van Haren, Joep; Lemmink, Jos - In: Journal of service management 34 (2023) 2, pp. 256-273
Persistent link: https://www.econbiz.de/10014337951
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How to transform consumers into fans of your brand
Jahn, Benedikt; Kunz, Werner - In: Journal of service management 23 (2012) 3, pp. 344-361
Persistent link: https://www.econbiz.de/10009619164
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Managing brands and customer engagement in online brand communities
Wirtz, Jochen; Ambtman, Anouk den; Bloemer, Johanna M.; … - In: Journal of service management 24 (2013) 3, pp. 223-244
Persistent link: https://www.econbiz.de/10009765063
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Diagnosing service brand strength : customer-dominant brand relationship mapping
Strandvik, Tore Martin; Heinonen, Kristina - In: Journal of service management 24 (2013) 5, pp. 502-519
Persistent link: https://www.econbiz.de/10010196055
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Towards a theory of brand love in services : the power of identity and social relationships
Ahuvia, Aaron; Izberk-Bilgin, Elif; Lee, Kyungwon - In: Journal of service management 33 (2022) 3, pp. 453-464
Persistent link: https://www.econbiz.de/10013325628
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The invisible leash : when human brands hijack corporate brands' consumer relationships
Giertz, Johann N.; Hollebeek, Linda D.; Weiger, Welf Hermann - In: Journal of service management 33 (2022) 3, pp. 485-495
Persistent link: https://www.econbiz.de/10013325644
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Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J. - In: Journal of service management 33 (2022) 4/5, pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
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Brand community formation in service management : lessons from the sport industry
Heere, Bob; Lock, Daniel; Cooper, Danielle - In: Journal of service management 35 (2024) 1, pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
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Impact of value congruence on affective commitment : examining the moderating effects
Zhang, Jing; Bloemer, Johanna M. - In: Journal of service management 22 (2011) 2, pp. 160-182
Persistent link: https://www.econbiz.de/10009155030
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Figures in the carpet of branding
Brown, Stephen - In: Journal of service management 33 (2022) 3, pp. 428-436
Persistent link: https://www.econbiz.de/10013325592