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Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno; Langaro, Daniela; Fernandes, Teresa; … - In: The journal of brand management : an international journal 27 (2020) 6, pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
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The effect of league brand on the relationship between the team brand and behavioral intentions : a formative approach examining brand associations and brand relationships
Kunkel, Thilo; Funk, Daniel C.; Lock, Daniel - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
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New brands : contextual differences and development of brand associations over time
Daniels, Jason; Kunkel, Thilo; Karg, Adam - In: Journal of sport management : the official journal of … 33 (2019) 2, pp. 133-147
Persistent link: https://www.econbiz.de/10011998392
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The notion of relationship in branding
Melewar, T. C. - In: The journal of brand management : an international journal 17 (2009/10) 2, pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
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Five areas to advance branding theory and practice
Melewar, T. C.; Bang, Nguyen - In: The journal of brand management : an international journal 21 (2014) 9, pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
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Cocreated brand value : theoretical model and propositions
Hollebeek, Linda D.; Clark, Moira K.; Hammedi, Wafa; … - In: The journal of brand management : an international journal 28 (2021) 4, pp. 413-428
Persistent link: https://www.econbiz.de/10012550331
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The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts
Cocco, Adam R.; Kunkel, Thilo; Baker, Bradley J. - In: Journal of sport management : the official journal of … 37 (2023) 5, pp. 359-370
Persistent link: https://www.econbiz.de/10014340593
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The development and change of brand associations and their influence on team loyalty over time
Kunkel, Thilo; Doyle, Jason P.; Funk, Daniel C.; Du, James - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 117-134
Persistent link: https://www.econbiz.de/10011489217
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Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.; Kunkel, Thilo; Doyle, Jason P.; Su, Yiran - In: Journal of sport management : the official journal of … 36 (2022) 3, pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
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Brand architecture, drivers of consumer involvement, and brand loyalty with professional sport leagues and teams
Kunkel, Thilo; Hill, Brad; Funk, Daniel C. - In: Journal of sport management : the official journal of … 27 (2013) 3, pp. 177-192
Persistent link: https://www.econbiz.de/10009777291