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Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm; Lyberger, Mark R.; McCarthy, Larry M.; … - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
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The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context
Gwinner, Kevin; Bennett, Gregg - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 410-426
Persistent link: https://www.econbiz.de/10003743644
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Exploring brand positioning in a sponsorship context : a correspondence analysis of the Dew Action Sports Tour
Ferreira, Mauricio; Hall, Todd K.; Bennett, Gregg - In: Journal of sport management : the official journal of … 22 (2008) 6, pp. 734-761
Persistent link: https://www.econbiz.de/10003789769
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Incentives and league structure in minor league baseball
Medcalfe, Simon - In: Journal of sport management : the official journal of … 23 (2009) 2, pp. 119-141
Persistent link: https://www.econbiz.de/10003838247
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Expressing identity and shaping image : the relationship between corporate mission and corporate sponsorship
Cunningham, Stephanie; Cornwell, T. Bettina; Coote, … - In: Journal of sport management : the official journal of … 23 (2009) 1, pp. 65-86
Persistent link: https://www.econbiz.de/10003811715
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Understanding the diversity-related change process : a field study
Cunningham, George B. - In: Journal of sport management : the official journal of … 23 (2009) 4, pp. 407-428
Persistent link: https://www.econbiz.de/10003864631
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Examining fairness perceptions of financial resource allocations in U.S. olympic sport
Dittmore, Stephen; Mahony, Daniel; Andrew, Damon P. S.; … - In: Journal of sport management : the official journal of … 23 (2009) 4, pp. 429-456
Persistent link: https://www.econbiz.de/10003864632
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Investigating factors affecting brand awareness of virtual advertising
Tsuji, Yosuke; Bennett, Gregg; Leigh, James H. - In: Journal of sport management : the official journal of … 23 (2009) 4, pp. 511-544
Persistent link: https://www.econbiz.de/10003864637
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"Fixing the mess" : a grounded theory of a men's basketball coaching staff's suffering as a result of academic corruption
Kihl, Lisa; Richardson, Tim - In: Journal of sport management : the official journal of … 23 (2009) 3, pp. 278-304
Persistent link: https://www.econbiz.de/10003854658
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The role of psychological contract in intention to continue volunteering
Kim, May; Trail, Galen T.; Lim, Jon; Kim, Yu Kyoum - In: Journal of sport management : the official journal of … 23 (2009) 5, pp. 549-573
Persistent link: https://www.econbiz.de/10003883767