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The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context
Gwinner, Kevin; Bennett, Gregg - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 410-426
Persistent link: https://www.econbiz.de/10003743644
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Exploring brand positioning in a sponsorship context : a correspondence analysis of the Dew Action Sports Tour
Ferreira, Mauricio; Hall, Todd K.; Bennett, Gregg - In: Journal of sport management : the official journal of … 22 (2008) 6, pp. 734-761
Persistent link: https://www.econbiz.de/10003789769
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The matching effect of brand and sporting event personality : sponsorship implications
Lee, Hyung Seok; Cho, Chang-hoan - In: Journal of sport management : the official journal of … 23 (2009) 1, pp. 41-64
Persistent link: https://www.econbiz.de/10003811714
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Expressing identity and shaping image : the relationship between corporate mission and corporate sponsorship
Cunningham, Stephanie; Cornwell, T. Bettina; Coote, … - In: Journal of sport management : the official journal of … 23 (2009) 1, pp. 65-86
Persistent link: https://www.econbiz.de/10003811715
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Sponsor and sponsees interactions : effects on consumers' perceptions of brand image, brand attachment, and purchasing intention
Chavanat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: Journal of sport management : the official journal of … 23 (2009) 5, pp. 644-670
Persistent link: https://www.econbiz.de/10003884231
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Not playing the game : why sport sponsorship relationships break down
Farrelly, Francis - In: Journal of sport management : the official journal of … 24 (2010) 3, pp. 319-337
Persistent link: https://www.econbiz.de/10003993198
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Should they play? : market value of corporate partnerships with professional sport leagues
Lei, Shi; Ghosh, Chinmoy; Srinivasan, Han - In: Journal of sport management : the official journal of … 24 (2010) 6, pp. 702-743
Persistent link: https://www.econbiz.de/10008825837
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The antecedents and outcomes of attachment and sponsor image within charity sport events
Filo, Kevin; Funk, Daniel C.; O'Brian, Danny - In: Journal of sport management : the official journal of … 24 (2010) 6, pp. 623-648
Persistent link: https://www.econbiz.de/10008825840
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Athletes' transgressions and sponsor evaluations : a focus on consumers' moral reasoning strategies
Lee, Joon Sung; Kwak, Dae Hee; Moore, David J. - In: Journal of sport management : the official journal of … 29 (2015) 6, pp. 672-687
Persistent link: https://www.econbiz.de/10011421913
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Factors influencing sponsorship effectiveness : a meta-analytic review and research synthesis
Kim, Yu Kyoum; Lee, Hyun-Woo; Magnusen, Marshall J.; … - In: Journal of sport management : the official journal of … 29 (2015) 4, pp. 408-425
Persistent link: https://www.econbiz.de/10011374559