Narrow search
Showing 1 - 10 of 152
Cover Image
Benchmarking sports sponsorship performance : efficiency assessment with data envelopment analysis
Walraven, Merel; Koning, Ruud Hans; Bijmolt, Tammo H. A.; … - In: Journal of sport management : the official journal of … 30 (2016) 4, pp. 411-426
Persistent link: https://www.econbiz.de/10011560039
Cover Image
Determinants and consequences of the perceived social impact of a sport event
Inoue, Yuhei; Havard, Cody T. - In: Journal of sport management : the official journal of … 28 (2014) 3, pp. 295-310
Persistent link: https://www.econbiz.de/10010380452
Cover Image
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo; Biscaia, Rui; Arai, Akiko; Agyemang, Kwame - In: Journal of sport management : the official journal of … 34 (2020) 3, pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Cover Image
Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance
Cornwell, T. Bettina; Jahn, Steffen; Xie, Hu; Suh, Wang Suk - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 426-437
Persistent link: https://www.econbiz.de/10011934510
Cover Image
Improved articulation of incongruent sponsor-property partnerships using analogy
King, Jesse; Madrigal, Robert - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 464-472
Persistent link: https://www.econbiz.de/10011934515
Cover Image
Pre-empting the competition : how do shareholders view sponsorships in the sport apparel industry?
Bouchet, Adrien; Doellman, Thomas W.; Troilo, Mike; … - In: Journal of sport management : the official journal of … 31 (2017) 3, pp. 275-287
Persistent link: https://www.econbiz.de/10011734786
Cover Image
Sport scandal and sponsorship decisions : team identification matters
Chen, P. Monica; Kelly, Sarah J.; Weeks, Clinton S. - In: Journal of sport management : the official journal of … 30 (2016) 5, pp. 490-505
Persistent link: https://www.econbiz.de/10011616400
Cover Image
The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context
Gwinner, Kevin; Bennett, Gregg - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 410-426
Persistent link: https://www.econbiz.de/10003743644
Cover Image
The matching effect of brand and sporting event personality : sponsorship implications
Lee, Hyung Seok; Cho, Chang-hoan - In: Journal of sport management : the official journal of … 23 (2009) 1, pp. 41-64
Persistent link: https://www.econbiz.de/10003811714
Cover Image
Expressing identity and shaping image : the relationship between corporate mission and corporate sponsorship
Cunningham, Stephanie; Cornwell, T. Bettina; Coote, … - In: Journal of sport management : the official journal of … 23 (2009) 1, pp. 65-86
Persistent link: https://www.econbiz.de/10003811715