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Sport consumer behavior research : improving our game
Funk, Daniel C.; Lock, Daniel; Karg, Adam; Pritchard, … - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 113-116
Persistent link: https://www.econbiz.de/10011489101
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Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm; Lyberger, Mark R.; McCarthy, Larry M.; … - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
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Development of the motivation scale for sport online consumption
Seo, Won Jae; Green, B. Christine - In: Journal of sport management : the official journal of … 22 (2008) 1, pp. 82-109
Persistent link: https://www.econbiz.de/10003744734
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Brand image and fan loyality in professional team sport : a refined model and empirical assessment
Bauer, Hans H.; Stokburger-Sauer, Nicola E.; Exler, Stefanie - In: Journal of sport management : the official journal of … 22 (2008) 2, pp. 205-226
Persistent link: https://www.econbiz.de/10003744740
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Investigating factors affecting brand awareness of virtual advertising
Tsuji, Yosuke; Bennett, Gregg; Leigh, James H. - In: Journal of sport management : the official journal of … 23 (2009) 4, pp. 511-544
Persistent link: https://www.econbiz.de/10003864637
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Sponsor and sponsees interactions : effects on consumers' perceptions of brand image, brand attachment, and purchasing intention
Chavanat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: Journal of sport management : the official journal of … 23 (2009) 5, pp. 644-670
Persistent link: https://www.econbiz.de/10003884231
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The effect of sport video gaming on sport brand attitude, attitude strength, and the attitude-behavior relationship
Kim, Yongjae; Ross, Stephen - In: Journal of sport management : the official journal of … 29 (2015) 6, pp. 657-671
Persistent link: https://www.econbiz.de/10011421910
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Market reactions to corporate sponsorships of European football kits : the moderating effects of firm congruence
Martinez, Richard J.; Janney, Jay J. - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 211-222
Persistent link: https://www.econbiz.de/10010526785
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Determinants of regional sport network television ratings in MLB, NBA and NHL
Foster, George; O'Reilly, Norm; Shimizu, Carlos; … - In: Journal of sport management : the official journal of … 28 (2014) 3, pp. 356-375
Persistent link: https://www.econbiz.de/10010380448
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Determinants and consequences of the perceived social impact of a sport event
Inoue, Yuhei; Havard, Cody T. - In: Journal of sport management : the official journal of … 28 (2014) 3, pp. 295-310
Persistent link: https://www.econbiz.de/10010380452