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Determinants of word-of-mouth influence in sport viewership
Asada, Akira; Ko, Yong Jae - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 192-206
Persistent link: https://www.econbiz.de/10011489242
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Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro; Kaplanidou, Kyriaki; Connaughton, Daniel P. - In: Journal of sport management : the official journal of … 30 (2016) 5, pp. 553-565
Persistent link: https://www.econbiz.de/10011616451
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The strength of fan ties : emotional support in sport fan egocentirc networks
Katz, Matthew; Mansfield, Aaron C.; Tyler, B. David - In: Journal of sport management : the official journal of … 34 (2020) 4, pp. 291-302
Persistent link: https://www.econbiz.de/10012293281
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Exploring the patterns of dual attitude changes in the context of athlete endorsement : the interplay of fit, evaluative conditioning, and introspection focus
Chang, Yonghwan - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 413-425
Persistent link: https://www.econbiz.de/10011934508
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Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance
Cornwell, T. Bettina; Jahn, Steffen; Xie, Hu; Suh, Wang Suk - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 426-437
Persistent link: https://www.econbiz.de/10011934510
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Sport consumer behavior research : improving our game
Funk, Daniel C.; Lock, Daniel; Karg, Adam; Pritchard, … - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 113-116
Persistent link: https://www.econbiz.de/10011489101
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The development and change of brand associations and their influence on team loyalty over time
Kunkel, Thilo; Doyle, Jason P.; Funk, Daniel C.; Du, James - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 117-134
Persistent link: https://www.econbiz.de/10011489217
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The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context
Gwinner, Kevin; Bennett, Gregg - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 410-426
Persistent link: https://www.econbiz.de/10003743644
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Exploring fan behavior : developing a scale to measure sport eFANgelism
Dwyer, Brendan; Greenhalgh, Gregory P.; LeCrom, Carrie W. - In: Journal of sport management : the official journal of … 29 (2015) 6, pp. 642-656
Persistent link: https://www.econbiz.de/10011421900
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The effect of sport video gaming on sport brand attitude, attitude strength, and the attitude-behavior relationship
Kim, Yongjae; Ross, Stephen - In: Journal of sport management : the official journal of … 29 (2015) 6, pp. 657-671
Persistent link: https://www.econbiz.de/10011421910