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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
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Fan Identification and Sponsor...
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Journal of sport management : the official journal of the North American Society of Sport Management
Journal of business research : JBR
2,018
Journal of retailing and consumer services
1,932
International journal of consumer studies
766
International journal of hospitality management
725
Psychology & marketing
674
Journal of sports economics
627
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
542
Working paper / National Bureau of Economic Research, Inc.
460
SpringerLink / Bücher
414
NBER Working Paper
405
Asia Pacific journal of marketing and logistics
403
The journal of product & brand management
394
European Sport management quarterly : ESMQ
381
The journal of brand management : an international journal
360
European journal of marketing : EJM
359
Management science : journal of the Institute for Operations Research and the Management Sciences
348
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Sport management review
339
International journal of sport management and marketing : IJSMM
335
Tourism management : research, policies, practice
331
Journal of travel and tourism marketing
327
Journal of international consumer marketing
321
Journal of marketing management : MM
315
Applied economics
306
Journal of marketing communications
305
Journal of retailing
303
Cogent business & management
300
Marketing letters : a journal of research in marketing
296
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
295
International journal of retail & distribution management
295
Journal of marketing
294
Journal of fashion marketing and management
292
The international review of retail, distribution and consumer research
289
Journal of consumer behaviour : an international research review
284
The journal of consumer marketing
284
Journal of economic psychology : research in economic psychology and behavioral economics
281
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
276
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ECONIS (ZBW)
367
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1
The impact of alcohol
sponsorship
in sport upon university sportspeople
Kelly, Sarah Jane
;
Ireland, Michael
;
Alpert, Frank
; …
- In:
Journal of sport management : the official journal of …
28
(
2014
)
4
,
pp. 418-432
Persistent link: https://www.econbiz.de/10010393251
Saved in:
2
The cameo effect of host country and the transitory mega-event : patterns of effect on
sponsorship
evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
3
Sport scandal and
sponsorship
decisions : team identification matters
Chen, P. Monica
;
Kelly, Sarah J.
;
Weeks, Clinton S.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 490-505
Persistent link: https://www.econbiz.de/10011616400
Saved in:
4
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
5
Market reactions to corporate sponsorships of European
football
kits : the moderating effects of firm congruence
Martinez, Richard J.
;
Janney, Jay J.
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10010526785
Saved in:
6
No more "good" intentions : purchase behaviors in
sponsorship
Zaharia, Noni
;
Biscaia, Rui
;
Gray, Dianna P.
;
Stotlar, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011489239
Saved in:
7
Sponsor and sponsees interactions : effects on consumers' perceptions of brand image, brand attachment, and purchasing intention
Chavanat, Nicolas
;
Martinent, Guillaume
;
Ferrand, Alain
- In:
Journal of sport management : the official journal of …
23
(
2009
)
5
,
pp. 644-670
Persistent link: https://www.econbiz.de/10003884231
Saved in:
8
The role of team identification on the
sponsorship
articulation-fit relationship
Pontes, Nicolas
;
Pontes, Vivian
;
Jin, Hyun Seung
; …
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10012516325
Saved in:
9
"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses
Kwak, Dae Hee
;
Pradhan, Sean
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 158-171
Persistent link: https://www.econbiz.de/10012516328
Saved in:
10
Sport spectatorship and life satisfaction : a multicountry investigation
Inoue, Yuhei
;
Sato, Mikihiro
;
Filo, Kevin
;
Du, James
; …
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 419-432
Persistent link: https://www.econbiz.de/10011771891
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