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~isPartOf:"Journal of sports economics"
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Neuromarketing im Sport
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Professional sports
23
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15
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14
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Humphreys, Brad R.
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1
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1
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1
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Journal of sports economics
International journal of sport management and marketing : IJSMM
171
Sport marketing quarterly : preferred journal of the Sport Marketing Association
167
International journal of sports marketing & sponsorship
152
Journal of sport management : the official journal of the North American Society of Sport Management
152
European Sport management quarterly : ESMQ
119
Sport management review
116
International Journal of Sports Marketing and Sponsorship
84
Journal of business research : JBR
65
SpringerLink / Bücher
49
European Journal of Marketing
36
Journal of advertising research
29
Psychology & marketing
29
International journal of sport finance
27
Springer eBook Collection
27
Sport, Business and Management : an international journal ; SBM
26
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
International journal of advertising : the quarterly review of marketing communications
23
European journal of marketing : EJM
21
Journal of promotion management : JPM
21
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
19
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
International journal of advertising : the review of marketing communications
17
Journal of consumer behaviour : an international research review
16
Journal of strategic marketing
16
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing communications
15
Research
15
Sport, Business and Management: An International Journal
15
The journal of brand management : an international journal
15
Asia Pacific journal of marketing and logistics
14
Journal of marketing management : MM
14
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
14
Sport marketing in a global environment : strategic perspectives
13
The journal of business & industrial marketing
13
International sports marketing : principles and perspectives
12
Strategic Direction
12
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ECONIS (ZBW)
26
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1
Bowling for dollars : title
sponsorship
of college football bowls
Fizel, John L.
;
McNeil, Chris R.
- In:
Journal of sports economics
18
(
2017
)
2
,
pp. 162-181
Persistent link: https://www.econbiz.de/10011636920
Saved in:
2
An empirical examination of the development and impact of star power in Major League Baseball
Lewis, Michael
;
Yoon, Yeujun
- In:
Journal of sports economics
19
(
2018
)
2
,
pp. 155-187
Persistent link: https://www.econbiz.de/10011855872
Saved in:
3
A stadium by any other name : the value of naming rights
Leeds, Eva Marikova
;
Leeds, Michael A.
;
Pistolet, Irina
- In:
Journal of sports economics
8
(
2007
)
6
,
pp. 581-595
Persistent link: https://www.econbiz.de/10003635152
Saved in:
4
Time on camera : an additional explanation of NASCAR tournaments
Groothuis, Peter Andrew
;
Groothuis, Jana D.
;
Rotthoff, …
- In:
Journal of sports economics
12
(
2011
)
5
,
pp. 561-570
Persistent link: https://www.econbiz.de/10009383729
Saved in:
5
Population and bandwagon effects on local team revenues in Major League Baseball
Brown, Daniel
;
Link, Charles R.
- In:
Journal of sports economics
9
(
2008
)
5
,
pp. 470-487
Persistent link: https://www.econbiz.de/10003771553
Saved in:
6
Top clubs' performance and the competitive situation in European domestic football competitions
Pawlowski, Tim
;
Breuer, Christoph
;
Hovemann, Arnd
- In:
Journal of sports economics
11
(
2010
)
2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10003970020
Saved in:
7
Impact of advance ticket sales on attendance in the Finnish football league
Iho, Antti
;
Heikkilä, Jaakko
- In:
Journal of sports economics
11
(
2010
)
2
,
pp. 214-226
Persistent link: https://www.econbiz.de/10003970026
Saved in:
8
Determinants of minor league baseball attendance
Gitter, Seth R.
;
Rhoads, Thomas A.
- In:
Journal of sports economics
11
(
2010
)
6
,
pp. 614-628
Persistent link: https://www.econbiz.de/10008806478
Saved in:
9
Estimating attendance at Major League Baseball Games for the 2007 season
Lemke, Robert J.
;
Leonard, Matthew
;
Tlhokwane, Kelebogile
- In:
Journal of sports economics
11
(
2010
)
3
,
pp. 316-348
Persistent link: https://www.econbiz.de/10008651213
Saved in:
10
Assessing the effects of sports marketing on stock returns : evidence from the Nippon professional baseball series
Chen, Chun-Da
;
Chen, Chih-Chun
- In:
Journal of sports economics
13
(
2012
)
2
,
pp. 169-197
Persistent link: https://www.econbiz.de/10009531981
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