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The role of atmosphere in Italian museums : effects on brand perceptions and visitor behavioral intentions
Piancatelli, Chiara; Massi, Marta; Vocino, Andrea - In: Journal of strategic marketing 29 (2021) 6, pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
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Young consumers' green purchase behaviour in an emerging market
Nguyen, Ninh; Lobo, Antonio; Bach Khoa Nguyen - In: Journal of strategic marketing 26 (2018) 7, pp. 583-600
Persistent link: https://www.econbiz.de/10011976363
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Longitudinal study of green marketing strategies that influence Millennials
Smith, Katherine Taken; Brower, Tracy R. - In: Journal of strategic marketing 20 (2012) 6, pp. 535-551
Persistent link: https://www.econbiz.de/10009663969
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Managing customer citizenship behavior : a relationship perspective
Balaji, M. S. - In: Journal of strategic marketing 22 (2014) 3, pp. 222-239
Persistent link: https://www.econbiz.de/10010384772
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Customer's relative loyalty: an empirical examination
Roy, Sanjit Kumar; Butaney, Gul T. - In: Journal of strategic marketing 22 (2014) 3, pp. 206-221
Persistent link: https://www.econbiz.de/10010384773
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Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo; Strutton, David - In: Journal of strategic marketing 22 (2014) 7, pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
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The role of servicescape as a driver of customer value in experience-centric service organizations : the Dragon Football Stadium case
Fernandes, Teresa; Neves, Sara - In: Journal of strategic marketing 22 (2014) 6, pp. 548-560
Persistent link: https://www.econbiz.de/10010489663
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How to reduce the negative impact of customer non-compliance : an empirical study
Kostopoulos, Giannis; Gounaris, Spiros; Rizomyliotis, … - In: Journal of strategic marketing 22 (2014) 6, pp. 513-529
Persistent link: https://www.econbiz.de/10010489665
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An examination of marketing techniques that influence Millennials' perceptions of whether a product is environmentally friendly
Smith, Katherine T. - In: Journal of strategic marketing 18 (2010) 6, pp. 437-450
Persistent link: https://www.econbiz.de/10008758742
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Blame and service recovery strategies in lateral exchange markets
Ketron, Seth; Mai, Enping - In: Journal of strategic marketing 30 (2022) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10013170039