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Special issue of the journal of strategic marketing "the state of theory in strategic marketing research - reviews and prospects"
Pitt, Leyland F.; Treen, Emily - In: Journal of strategic marketing 27 (2019) 2, pp. 97-99
Persistent link: https://www.econbiz.de/10012202446
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Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty
Simkin, Lyndon; Dibb, Sally - In: Journal of strategic marketing 20 (2012) 1, pp. 45-54
Persistent link: https://www.econbiz.de/10009510634
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Identity relevant possessions
Hawkins, Matthew A.; Rome, Alexandra - In: Journal of strategic marketing 29 (2021) 3, pp. 206-226
Persistent link: https://www.econbiz.de/10012515819
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How do consumers react to physically larger models? : effects of model body size, weight control beliefs and product type on evaluations and body perceptions
Martin, Brett A. S.; Xavier, Robina - In: Journal of strategic marketing 18 (2010) 6, pp. 489-501
Persistent link: https://www.econbiz.de/10008758732
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Marketing logics, ambidexterity and influence
Tollin, Karin; Schmidt, Marcus; Engelen, Andreas - In: Journal of strategic marketing 20 (2012) 6, pp. 509-534
Persistent link: https://www.econbiz.de/10009663977
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Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.; Combe, Ian Alexander; Khusainova, … - In: Journal of strategic marketing 22 (2014) 4, pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
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The alignment of market research with business strategy and CRM
Valos, Michael John; Bednall, David H. B. - In: Journal of strategic marketing 18 (2010) 3, pp. 187-199
Persistent link: https://www.econbiz.de/10003988707
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Qualitative research in marketing : what can academics do better?
Crick, James M. - In: Journal of strategic marketing 29 (2021) 5, pp. 390-429
Persistent link: https://www.econbiz.de/10012588437
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A thematic exploration of social media analytics in marketing research and an agenda for future inquiry
Wang, Yun; Deng, Qi; Rod, Michel; Ji, Shaobo - In: Journal of strategic marketing 29 (2021) 6, pp. 471-491
Persistent link: https://www.econbiz.de/10012588440
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Sustainability in business from a marketing perspective
Tollin, Katrin; Christensen, Lars Bech; Wilke, Ricky - In: Journal of strategic marketing 23 (2015) 6, pp. 471-496
Persistent link: https://www.econbiz.de/10011478806