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Journal of strategic marketing
The service industries journal
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Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
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Entrepreneurship and regional development : an international journal
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Developing a strategic abstraction tool for service innovation
Mattsson, Jan
- In:
Journal of strategic marketing
18
(
2010
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10003978351
Saved in:
2
Strategic insights from mystery shopping in B2B relationships
Mattsson, Jan
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 313-322
Persistent link: https://www.econbiz.de/10009577756
Saved in:
3
True Marketing : a value based philosophy for strategic marketing
Mattsson, Jan
- In:
Journal of strategic marketing
16
(
2008
)
3
,
pp. 175-188
Persistent link: https://www.econbiz.de/10003751290
Saved in:
4
The role of relationships in start-up development
Mattsson, Jan
;
Helmersson, Helge
;
Standing, Craig
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 559-582
Persistent link: https://www.econbiz.de/10012202780
Saved in:
5
"Fake it until you make it" : business model conceptualization in digital entrepreneurship
Standing, Craig
;
Mattsson, Jan
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011903356
Saved in:
6
Strategic insights from mystery shopping in B2B relationships
Mattsson, Jan
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10009997617
Saved in:
7
Strategy by Bottom-up Abstractions of the Customer Interface
Mattsson, Jan
- In:
Journal of strategic marketing
16
(
2008
)
5
,
pp. 391-400
Persistent link: https://www.econbiz.de/10008152308
Saved in:
8
True Marketing: A Value Based Philosophy for Strategic Marketing
Mattsson, Jan
- In:
Journal of strategic marketing
16
(
2008
)
3
,
pp. 175-188
Persistent link: https://www.econbiz.de/10008068953
Saved in:
9
Let marketers reclaim corporate strategy
Mattsson, Jan
;
Ramaseshan, Ram
;
Carson, David
- In:
Journal of strategic marketing
14
(
2006
)
2
,
pp. 165-174
Persistent link: https://www.econbiz.de/10007261695
Saved in:
10
Developing a strategic abstraction tool for service innovation
Mattsson, Jan
- In:
Journal of strategic marketing
18
(
2010
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10008417478
Saved in:
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