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Beziehungsmarketing
169
Relationship marketing
169
Consumer behaviour
65
Konsumentenverhalten
65
Marketing management
47
Marketingmanagement
47
Strategic management
42
Strategisches Management
42
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40
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40
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28
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Simkin, Lyndon
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Journal of strategic marketing
SpringerLink / Bücher
1,102
Journal of business research : JBR
929
Journal of retailing and consumer services
592
Industrial marketing management : the international journal for industrial and high-tech firms
532
Springer eBook Collection
330
International journal of hospitality management
326
Gabler Edition Wissenschaft
268
Strategic management journal
262
Technological forecasting & social change : an international journal
228
The journal of services marketing
228
VDI-Berichte
222
The journal of business & industrial marketing
220
Europäische Hochschulschriften / 5
210
The service industries journal
203
Schriftenreihe der Deutschen Verkehrswissenschaftlichen Gesellschaft / B
202
Harvard business review : HBR
189
Long range planning : LRP ; international journal of strategic management
187
Journal of the Academy of Marketing Science
184
Springer eBook Collection / Business and Economics
183
Harvard-Business-Manager : das Wissen der Besten
180
Business horizons
169
Schriften des Vereins für Socialpolitik, Gesellschaft für Wirtschafts- und Sozialwissenschaften
163
Journal of business ethics : JOBE
155
Loccumer Protokolle
155
International journal of production economics
153
Management decision : MD
149
Journal of business strategy
148
Cogent business & management
146
International journal of electronic customer relationship management : IJECRM
142
International journal of contemporary hospitality management
141
Strategy & leadership : a publication of Strategic Leadership Forum
139
Business strategy and the environment
132
Research
131
Journal of marketing
130
Journal of strategy and management
130
European journal of operational research : EJOR
129
Tourism management : research, policies, practice
129
Journal of hospitality marketing & management
126
Journal of service research : JSR
121
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ECONIS (ZBW)
203
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203
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1
Strategic alignment for sales organization transformation
LaForge, Raymond W.
;
Ingram, Thomas N.
;
Cravens, David W.
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 199-219
Persistent link: https://www.econbiz.de/10003887630
Saved in:
2
Developing a strategic framework of key account performance
Jones, Eli
;
Richards, Keith A.
;
Halstead, Diane
;
Fu, …
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10003887632
Saved in:
3
The alignment of market research with business strategy and CRM
Valos, Michael John
;
Bednall, David H. B.
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 187-199
Persistent link: https://www.econbiz.de/10003988707
Saved in:
4
Strategic alignment between relationship marketing and human resource management in financial services organizations
Giannakis, Damianos
;
Harker, Michael
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 396-419
Persistent link: https://www.econbiz.de/10010417133
Saved in:
5
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
6
Corporate advantage in customer-centric diversification
Manral, Lalit
;
Harrigan, Kathryn Rudie
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10011976044
Saved in:
7
Success factors in a CRM strategy : technology is not all
Cambra-Fierro, Jesús Juan
;
Centeno, Edgar
;
Olavarria, Ana
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 316-333
Persistent link: https://www.econbiz.de/10011871387
Saved in:
8
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
9
Organizational factors associated with job characteristics : evidence from frontline service employees
Coelho, Filipe
;
Augusto, Mário Gomes
- In:
Journal of strategic marketing
16
(
2008
)
2
,
pp. 157-172
Persistent link: https://www.econbiz.de/10003759916
Saved in:
10
Differences between short and long-term relationships : an empirical analysis in franchise systems
Bordonaba-Juste, M. Victoria
;
Polo-Redondo, Yolanda
- In:
Journal of strategic marketing
16
(
2008
)
4
,
pp. 327-354
Persistent link: https://www.econbiz.de/10003770748
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