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Strategic alignment for sales organization transformation
LaForge, Raymond W.; Ingram, Thomas N.; Cravens, David W. - In: Journal of strategic marketing 17 (2009) 3/4, pp. 199-219
Persistent link: https://www.econbiz.de/10003887630
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Developing a strategic framework of key account performance
Jones, Eli; Richards, Keith A.; Halstead, Diane; Fu, … - In: Journal of strategic marketing 17 (2009) 3/4, pp. 221-235
Persistent link: https://www.econbiz.de/10003887632
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The alignment of market research with business strategy and CRM
Valos, Michael John; Bednall, David H. B. - In: Journal of strategic marketing 18 (2010) 3, pp. 187-199
Persistent link: https://www.econbiz.de/10003988707
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Strategic alignment between relationship marketing and human resource management in financial services organizations
Giannakis, Damianos; Harker, Michael - In: Journal of strategic marketing 22 (2014) 5, pp. 396-419
Persistent link: https://www.econbiz.de/10010417133
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How do alternative strategic orientations influence social media performance?
Valos, Michael J.; Mavondo, Felix T.; Nyadzayo, … - In: Journal of strategic marketing 27 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
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Corporate advantage in customer-centric diversification
Manral, Lalit; Harrigan, Kathryn Rudie - In: Journal of strategic marketing 26 (2018) 6, pp. 498-519
Persistent link: https://www.econbiz.de/10011976044
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Success factors in a CRM strategy : technology is not all
Cambra-Fierro, Jesús Juan; Centeno, Edgar; Olavarria, Ana - In: Journal of strategic marketing 25 (2017) 4, pp. 316-333
Persistent link: https://www.econbiz.de/10011871387
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Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel; Gulliver, Stephen R.; Ayoubi, Rami M. - In: Journal of strategic marketing 30 (2022) 7, pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
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Organizational factors associated with job characteristics : evidence from frontline service employees
Coelho, Filipe; Augusto, Mário Gomes - In: Journal of strategic marketing 16 (2008) 2, pp. 157-172
Persistent link: https://www.econbiz.de/10003759916
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Differences between short and long-term relationships : an empirical analysis in franchise systems
Bordonaba-Juste, M. Victoria; Polo-Redondo, Yolanda - In: Journal of strategic marketing 16 (2008) 4, pp. 327-354
Persistent link: https://www.econbiz.de/10003770748