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~isPartOf:"Journal of strategic marketing"
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Marketing management
192
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Journal of strategic marketing
SpringerLink / Bücher
2,007
Industrial marketing management : the international journal for industrial and high-tech firms
813
Springer eBook Collection
552
Journal of business research : JBR
470
Gabler Edition Wissenschaft
432
Europäische Hochschulschriften / 5
422
Springer eBook Collection / Business and Economics
392
The journal of business & industrial marketing
307
Research
286
Lehrbuch
277
Management Decision
169
European research studies
148
European journal of marketing : EJM
144
Journal of the Academy of Marketing Science
139
essentials
137
Journal of business-to-business marketing
133
Journal of marketing management : MM
132
Journal of marketing
131
Springer eBook Collection / Business and Management
126
Neue betriebswirtschaftliche Forschung : Nbf
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Hamburger Schriften zur Marketingforschung
112
Edward Elgar E-Book Archive
109
Gabler Research
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Journal of marketing communications
105
Journal of business ethics : JOBE
104
Management science : journal of the Institute for Operations Research and the Management Sciences
102
Journal of business economics : JBE
100
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
99
Leadership & Organization Development Journal
98
Marketing intelligence & planning
98
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
98
Harvard-Business-Manager : das Wissen der Besten
97
Economics Papers from University Paris Dauphine
96
Harvard business review : HBR
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
94
DUV / Wirtschaftswissenschaft
92
Business horizons
91
Journal of retailing and consumer services
88
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
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ECONIS (ZBW)
200
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200
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1
Approaching Key Account
Management
from a long-term perspective
Tzempelikos, Nektarios
;
Gounaris, Spiros
- In:
Journal of strategic marketing
21
(
2013
)
2
,
pp. 179-198
Persistent link: https://www.econbiz.de/10009732195
Saved in:
2
Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
Saved in:
3
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
4
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
5
The internal competitor : buyer motives and marketing strategies
Mols, Niels Peter
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 405-416
Persistent link: https://www.econbiz.de/10012202760
Saved in:
6
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
7
Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
8
A relational approach of the supply function : extension to the new ventures phenomenon in the small and medium enterprise (SME) context
Cambra-Fierro, Jesús
;
Polo-Redondo, Yolanda
- In:
Journal of strategic marketing
17
(
2009
)
5
,
pp. 411-431
Persistent link: https://www.econbiz.de/10003916866
Saved in:
9
Strategic insights from mystery shopping in B2B relationships
Mattsson, Jan
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 313-322
Persistent link: https://www.econbiz.de/10009577756
Saved in:
10
The influence of customer loyalty on small island economies : an empirical and exploratory study
Ozuem, Wilson
;
Thomas, Tara
;
Lancaster, Geoffrey
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 447-469
Persistent link: https://www.econbiz.de/10011571006
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