Narrow search
Showing 91 - 100 of 211
Cover Image
Segmenting for complexity : persuading people to buy what they don't understand
Taylor-West, Paul; Saker, Jim; Champion, Donna - In: Journal of strategic marketing 21 (2013) 4, pp. 332-346
Persistent link: https://www.econbiz.de/10009776272
Cover Image
CRM to social CRM : the integration of new technologies into customer relationship management
Choudhury, Musfiq Mannan; Harrigan, Paul - In: Journal of strategic marketing 22 (2014) 2, pp. 149-176
Persistent link: https://www.econbiz.de/10010359556
Cover Image
Introducting customer blind spots : a cognitive approach on noncustomers
Ben Slimane, Karim; Chaney, Damien; Mbengue, Ababacar - In: Journal of strategic marketing 22 (2014) 2, pp. 135-148
Persistent link: https://www.econbiz.de/10010359558
Cover Image
Managing customer citizenship behavior : a relationship perspective
Balaji, M. S. - In: Journal of strategic marketing 22 (2014) 3, pp. 222-239
Persistent link: https://www.econbiz.de/10010384772
Cover Image
Customer's relative loyalty: an empirical examination
Roy, Sanjit Kumar; Butaney, Gul T. - In: Journal of strategic marketing 22 (2014) 3, pp. 206-221
Persistent link: https://www.econbiz.de/10010384773
Cover Image
Development of empirically based customer-derived positioning typology in the automobile industry
Diwan, Saloni Pawan; Bodla, Bhag Singh - In: Journal of strategic marketing 19 (2011) 6, pp. 531-550
Persistent link: https://www.econbiz.de/10010217442
Cover Image
The alignment of market research with business strategy and CRM
Valos, Michael John; Bednall, David H. B. - In: Journal of strategic marketing 18 (2010) 3, pp. 187-199
Persistent link: https://www.econbiz.de/10003988707
Cover Image
Inactivity and the dynamics of relationship development : a proposed model
Polonsky, Michael J.; Gupta, Samir; Beldona, Srikanth; … - In: Journal of strategic marketing 18 (2010) 3, pp. 257-273
Persistent link: https://www.econbiz.de/10003988725
Cover Image
The management of customer relationships as assets in the retail banking sector
Persson, Andreas - In: Journal of strategic marketing 19 (2011) 1, pp. 105-119
Persistent link: https://www.econbiz.de/10008936985
Cover Image
Customer perceptions of dependencies in customer-supplier relationships
Fink, Robert C.; James, William L.; Hatten, Kenneth J. - In: Journal of strategic marketing 19 (2011) 1, pp. 73-89
Persistent link: https://www.econbiz.de/10008936989