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Exploring value co-creation in Fan Fests : the role of fans
Kolyperas, D.; Sparks, L. - In: Journal of strategic marketing 26 (2018) 1, pp. 71-84
Persistent link: https://www.econbiz.de/10011860430
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The influence of sport sponsorship on brand equity and purchase behavior
Tsordia, Ch.; Papadimitriou, D.; Parganas, P. - In: Journal of strategic marketing 26 (2018) 1, pp. 85-105
Persistent link: https://www.econbiz.de/10011860443
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Chinese relationship management : a qualitative study of banking in New Zealand
Chai, Joe Choon Yean; Dibb, Sally - In: Journal of strategic marketing 26 (2018) 3, pp. 205-222
Persistent link: https://www.econbiz.de/10011894530
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Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon - In: Journal of strategic marketing 26 (2018) 3, pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
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Reducing employee turnover intention : a customer relationship management perspective
Abdullateef, Aliyu Olayemi; Nyadzayo, Munyaradzi Wellington - In: Journal of strategic marketing 26 (2018) 3, pp. 241-257
Persistent link: https://www.econbiz.de/10011894567
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How do alternative strategic orientations influence social media performance?
Valos, Michael J.; Mavondo, Felix T.; Nyadzayo, … - In: Journal of strategic marketing 27 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
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The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing; Lobo, Antonio; Leckie, Civilai - In: Journal of strategic marketing 27 (2019) 1, pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
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Collaborative orientation to advance value co-creation in buyer-seller relationships
Gupta, Samir; Polonsky, Michael J.; Lazaravic, Violet - In: Journal of strategic marketing 27 (2019) 3, pp. 191-209
Persistent link: https://www.econbiz.de/10012202453
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Value co-creation strategy in the social commerce era : editorial
Hajli, Nick - In: Journal of strategic marketing 27 (2019) 4, pp. 281-282
Persistent link: https://www.econbiz.de/10012202462
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Customer-customer value co-creation in social media : conceptualization and antecedents
Hossein Zadeh, Arash; Zolfagharian, Mohammadali; … - In: Journal of strategic marketing 27 (2019) 4, pp. 283-302
Persistent link: https://www.econbiz.de/10012202467