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Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy; Ratnakaram, Sunitha; Lohan, Amanish - In: Journal of strategic marketing 31 (2023) 3, pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
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From pre-internationalization to post-internationalization : relationship marketing perspective
Khojastehpour, Morteza; Johns, Raechel - In: Journal of strategic marketing 23 (2015) 2, pp. 157-174
Persistent link: https://www.econbiz.de/10011305970
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Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.; McFarlane, Donovan A. - In: Journal of strategic marketing 25 (2017) 2, pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
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The ties that bind us : examining relationship marketing orientation and its impact on firm performance in the information systems outsourcing services sector
Kwan, Rebecca; Carlson, Jamie L. - In: Journal of strategic marketing 25 (2017) 5/6, pp. 495-510
Persistent link: https://www.econbiz.de/10011743080
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Consumer social identity : cool and single or caring and attached
Truong, Nguyen Natalie; Nguyen, Doan; Hartley, Nicole - In: Journal of strategic marketing 23 (2015) 1, pp. 33-48
Persistent link: https://www.econbiz.de/10011297679
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Take the pressure down : investigating the influence of peer pressure on participation desire in child-oriented brand communities
Hook, Margurite; Kulczynski, Alicia - In: Journal of strategic marketing 29 (2021) 8, pp. 690-705
Persistent link: https://www.econbiz.de/10012653605
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Differences between short and long-term relationships : an empirical analysis in franchise systems
Bordonaba-Juste, M. Victoria; Polo-Redondo, Yolanda - In: Journal of strategic marketing 16 (2008) 4, pp. 327-354
Persistent link: https://www.econbiz.de/10003770748
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Strategy by bottom-up abstractions of the customer interface
Mattsson, Jan - In: Journal of strategic marketing 16 (2008) 5, pp. 391-399
Persistent link: https://www.econbiz.de/10003797125
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Strategic alignment for sales organization transformation
LaForge, Raymond W.; Ingram, Thomas N.; Cravens, David W. - In: Journal of strategic marketing 17 (2009) 3/4, pp. 199-219
Persistent link: https://www.econbiz.de/10003887630
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Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship
Morrish, Sussie C.; Miles, Morgan P.; Deacon, Jonathan H. - In: Journal of strategic marketing 18 (2010) 4, pp. 303-316
Persistent link: https://www.econbiz.de/10008650957