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~isPartOf:"Journal of strategic marketing"
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Consumer behaviour
194
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194
Marketing management
192
Marketingmanagement
192
Beziehungsmarketing
169
Relationship marketing
169
Brand management
79
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Simkin, Lyndon
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Wilkins, Stephen
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Ashill, Nicholas
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Bowden, Jana
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Das, Gopal
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Modi, Pratik
3
Morgan, Robert
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Ngo, Liem Viet
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Journal of strategic marketing
Journal of business research : JBR
2,499
Journal of retailing and consumer services
2,084
International journal of hospitality management
857
International journal of consumer studies
774
SpringerLink / Bücher
721
Psychology & marketing
704
Industrial marketing management : the international journal for industrial and high-tech firms
665
NBER working paper series
649
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
Working paper / National Bureau of Economic Research, Inc.
563
European Journal of Marketing
538
NBER Working Paper
492
European journal of marketing : EJM
490
Asia Pacific journal of marketing and logistics
452
Journal of marketing management : MM
452
Journal of the Academy of Marketing Science
436
Journal of marketing
431
Management science : journal of the Institute for Operations Research and the Management Sciences
427
The journal of product & brand management
419
The journal of brand management : an international journal
414
Journal of Consumer Marketing
406
Journal of marketing research : JMR
402
Journal of travel and tourism marketing
378
Journal of marketing communications
376
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
374
The journal of services marketing
373
Tourism management : research, policies, practice
364
Marketing intelligence & planning
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
351
Journal of retailing
349
Cogent business & management
343
Marketing letters : a journal of research in marketing
341
The service industries journal
334
Journal of international consumer marketing
331
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
331
International journal of contemporary hospitality management
321
Journal of business ethics : JOBE
320
International journal of retail & distribution management
318
The international review of retail, distribution and consumer research
311
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ECONIS (ZBW)
447
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447
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1
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
2
From pre-internationalization to post-internationalization : relationship marketing perspective
Khojastehpour, Morteza
;
Johns, Raechel
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 157-174
Persistent link: https://www.econbiz.de/10011305970
Saved in:
3
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
4
The ties that bind us : examining relationship marketing orientation and its impact on firm performance in the information systems outsourcing services sector
Kwan, Rebecca
;
Carlson, Jamie L.
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 495-510
Persistent link: https://www.econbiz.de/10011743080
Saved in:
5
Consumer social identity : cool and single or caring and attached
Truong, Nguyen Natalie
;
Nguyen, Doan
;
Hartley, Nicole
- In:
Journal of strategic marketing
23
(
2015
)
1
,
pp. 33-48
Persistent link: https://www.econbiz.de/10011297679
Saved in:
6
Take the pressure down : investigating the influence of peer pressure on participation desire in child-oriented brand communities
Hook, Margurite
;
Kulczynski, Alicia
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 690-705
Persistent link: https://www.econbiz.de/10012653605
Saved in:
7
Differences between short and long-term relationships : an empirical analysis in franchise systems
Bordonaba-Juste, M. Victoria
;
Polo-Redondo, Yolanda
- In:
Journal of strategic marketing
16
(
2008
)
4
,
pp. 327-354
Persistent link: https://www.econbiz.de/10003770748
Saved in:
8
Strategy by bottom-up abstractions of the customer interface
Mattsson, Jan
- In:
Journal of strategic marketing
16
(
2008
)
5
,
pp. 391-399
Persistent link: https://www.econbiz.de/10003797125
Saved in:
9
Strategic alignment for sales organization transformation
LaForge, Raymond W.
;
Ingram, Thomas N.
;
Cravens, David W.
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 199-219
Persistent link: https://www.econbiz.de/10003887630
Saved in:
10
Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship
Morrish, Sussie C.
;
Miles, Morgan P.
;
Deacon, Jonathan H.
- In:
Journal of strategic marketing
18
(
2010
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10008650957
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