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Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta; Fernandes, Teresa - In: Journal of strategic marketing 30 (2022) 4, pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
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A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.; Pervan, Simon J.; Johnson, Lester W. - In: Journal of strategic marketing 26 (2018) 6, pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
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Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian; Wilson, Bradley; Horbel, Chris; … - In: Journal of strategic marketing 24 (2016) 3/4, pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
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Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender - In: Journal of strategic marketing 30 (2022) 4, pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
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Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
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Influencing COBRAs : the effects of brand equity on the consumer's propensity to engage with brand-related content on social media
Schivinski, Bruno; Muntinga, Daan G.; Pontes, Halley M.; … - In: Journal of strategic marketing 29 (2021) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10012424705
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Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung; Manoli, Argyro Elisavet - In: Journal of strategic marketing 30 (2022) 3, pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
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What influences people to click "Like" on posts of branded content?
Cheung, Fung Yi Millissa; To, Wai Ming - In: Journal of strategic marketing 31 (2023) 6, pp. 1155-1177
Persistent link: https://www.econbiz.de/10014321942
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Exploring firms' fan page behavior and users' participation : evidence from airline industry on Twitter
Shahbaznezhad, Hamidreza; Rashidirad, Mona - In: Journal of strategic marketing 29 (2021) 6, pp. 492-513
Persistent link: https://www.econbiz.de/10012588441
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An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140
Persistent link: https://www.econbiz.de/10012484043