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Beziehungsmarketing
169
Relationship marketing
169
Consumer behaviour
76
Konsumentenverhalten
76
Customer satisfaction
41
Kundenzufriedenheit
41
Marketing management
31
Marketingmanagement
31
Social Web
30
Social web
30
Dienstleistungsqualität
28
Service quality
28
Brand management
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Markenführung
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Customer integration
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Kundenintegration
22
Lieferantenmanagement
21
Supplier relationship management
21
Brand image
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Markenimage
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Internet marketing
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Online-Marketing
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Virales Marketing
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Betriebliche Wertschöpfung
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Value creation
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Customer value
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Kundenwert
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Markenartikel
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Einzelhandel
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Retail trade
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relationship marketing
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Simkin, Lyndon
8
Dibb, Sally
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Fernandes, Teresa
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Japutra, Arnold
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Pervan, Simon J.
4
Roy, Sanjit
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Roy, Sanjit Kumar
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Harrigan, Paul
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Thaichon, Park
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Ashill, Nicholas
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Bang, Nguyen
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Bove, Liliana L.
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Canhoto, Ana Isabel Domingos
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Crick, James M.
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Diwan, Saloni Pawan
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Farrell, Mark Anthony
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Frazer, Lorelle
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Giannakis, Damianos
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Gupta, Samir
2
Hajli, Nick
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Harker, Michael
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Hawkins, Matthew A.
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Jaber, Faten
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Jebarajakirthy, Charles
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Johnson, Lester W.
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Ketron, Seth
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Leckie, Civilai
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Martin, Brett
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Mattsson, Jan
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Meadows, Maureen
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Oczkowski, Edward A.
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Pitt, Leyland F.
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Journal of strategic marketing
Journal of business research : JBR
921
Journal of retailing and consumer services
679
Journal of marketing research : JMR
455
Industrial marketing management : the international journal for industrial and high-tech firms
444
International journal of hospitality management
371
SpringerLink / Bücher
354
Journal of marketing
333
Journal of the Academy of Marketing Science
255
The journal of services marketing
245
The service industries journal
208
The journal of business & industrial marketing
207
Journal of retailing
178
Tourism management : research, policies, practice
171
Psychology & marketing
170
Jahrbuch der Absatz- und Verbrauchsforschung
167
European Journal of Marketing
157
International journal of contemporary hospitality management
156
Journal of travel and tourism marketing
155
Overseas business reports : OBR
155
International journal of electronic customer relationship management : IJECRM
153
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
148
Journal of hospitality marketing & management
147
European journal of marketing : EJM
146
Journal of marketing management : MM
145
Gabler Edition Wissenschaft
139
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
139
Management science : journal of the Institute for Operations Research and the Management Sciences
134
The journal of product & brand management
131
Asia Pacific journal of marketing and logistics
129
The journal of brand management : an international journal
129
Cogent business & management
128
International journal of market research : JMRS ; the journal of the Market Research Society
127
Journal of service research : JSR
123
Marketing intelligence & planning
120
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
116
International journal of internet marketing and advertising : IJIMA
116
Journal of service management
116
Marketing letters : a journal of research in marketing
116
Journal of Business & Industrial Marketing
114
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ECONIS (ZBW)
188
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1
Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.
;
Combe, Ian Alexander
;
Khusainova, …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
Saved in:
2
Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory
Roy, Sanjit Kumar
;
Butaney, Gul
;
Sekhon, Harjit
; …
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 494-512
Persistent link: https://www.econbiz.de/10010489692
Saved in:
3
Customer-to-customer interactions and word of mouth : conceptual extensions and empirical investigations
Rahman, Kaleel
;
Karpen, Ingo O.
;
Reid, Mike
;
Yüksel, Ülkü
- In:
Journal of strategic marketing
23
(
2015
)
4
,
pp. 287-304
Persistent link: https://www.econbiz.de/10011405796
Saved in:
4
Resolving complaints online : development and validation of customers' perceived webcare scale
Sreejesh, S.
;
Paul, Justin
;
Unnithan, Anandakuttan B.
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013284044
Saved in:
5
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
6
Understanding the influence of culture on customer engagement and recommendation intentions
Messner, Wolfgang
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 782-806
Persistent link: https://www.econbiz.de/10013492890
Saved in:
7
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
Saved in:
8
Exploring the effects of status demotion in hierarchical loyalty programs
Banik, Shanta
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1087-1106
Persistent link: https://www.econbiz.de/10014305081
Saved in:
9
The alignment of market research with business strategy and CRM
Valos, Michael John
;
Bednall, David H. B.
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 187-199
Persistent link: https://www.econbiz.de/10003988707
Saved in:
10
Information cues roles in product evaluations : the case of the UK cosmetics market
Jamal, Ahmad
;
Khan, Mohammed Sajid
;
Tsesmetzi, Matoula …
- In:
Journal of strategic marketing
20
(
2012
)
3
,
pp. 249-265
Persistent link: https://www.econbiz.de/10009575422
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