Narrow search
Showing 21 - 30 of 192
Cover Image
Strategic alignment between relationship marketing and human resource management in financial services organizations
Giannakis, Damianos; Harker, Michael - In: Journal of strategic marketing 22 (2014) 5, pp. 396-419
Persistent link: https://www.econbiz.de/10010417133
Cover Image
From pre-internationalization to post-internationalization : relationship marketing perspective
Khojastehpour, Morteza; Johns, Raechel - In: Journal of strategic marketing 23 (2015) 2, pp. 157-174
Persistent link: https://www.econbiz.de/10011305970
Cover Image
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.; McFarlane, Donovan A. - In: Journal of strategic marketing 25 (2017) 2, pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Cover Image
The ties that bind us : examining relationship marketing orientation and its impact on firm performance in the information systems outsourcing services sector
Kwan, Rebecca; Carlson, Jamie L. - In: Journal of strategic marketing 25 (2017) 5/6, pp. 495-510
Persistent link: https://www.econbiz.de/10011743080
Cover Image
Optimising relationship marketing programmes : a holistic approach
Daukseviciute, Irena; Simkin, Lyndon - In: Journal of strategic marketing 24 (2016) 6, pp. 500-518
Persistent link: https://www.econbiz.de/10011571021
Cover Image
The role of customer gratitude in relationship marketing : moderation and model validation
Mishra, Anubhav A. - In: Journal of strategic marketing 24 (2016) 6, pp. 529-549
Persistent link: https://www.econbiz.de/10011571026
Cover Image
Relationship marketing in franchising and retailing
Thaichon, Park; Frazer, Lorelle; Weaven, Scott - In: Journal of strategic marketing 30 (2022) 2, pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Cover Image
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna; Frazer, Lorelle; Quach, Sara; Thaichon, Park - In: Journal of strategic marketing 30 (2022) 2, pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Cover Image
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri; Bilgihan, Anil - In: Journal of strategic marketing 31 (2023) 1, pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Cover Image
Dual consumer-organisation identification in international alliances and partnerships : consumers’ supportive intentions towards local and foreign firms
Wilkins, Stephen; Butt, Muhammad Mohsin; Heffernan, Troy - In: Journal of strategic marketing 26 (2018) 7, pp. 551-567
Persistent link: https://www.econbiz.de/10011976361