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~isPartOf:"Journal of strategic marketing"
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Brand image
68
Markenimage
68
Brand management
53
Consumer behaviour
53
Konsumentenverhalten
53
Markenführung
53
Brand
29
Markenartikel
29
Beziehungsmarketing
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Relationship marketing
19
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9
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9
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Marketingmanagement
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7
Social web
7
Internet marketing
6
Online-Marketing
6
brand equity
5
Brand loyalty
4
Corporate Social Responsibility
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Designation of origin
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Herkunftsbezeichnung
4
Luxury goods
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Luxusgüter
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Markentreue
4
Personality psychology
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Persönlichkeitspsychologie
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Sportmarketing
4
Sports marketing
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brand loyalty
4
Advertising effects
3
Competitive advantage
3
Dienstleistungsqualität
3
Emotion
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Football
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India
3
Indien
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Japutra, Arnold
3
Martin, Brett
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Ahn, Jiseon
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Bang, Nguyen
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Casidy, Riza
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Johnson, Lester W.
2
Leckie, Civilai
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Manoli, Argyro Elisavet
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Melewar, T. C.
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Roy, Sanjit
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Amawate, Vibhas
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Apostolos, Giovanis
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Journal of strategic marketing
Journal of business research : JBR
487
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
244
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
101
Journal of travel and tourism marketing
98
SpringerLink / Bücher
94
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
Journal "Region: Economics and Sociology"
70
TERRA ECONOMICUS
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
66
Industrial marketing management : the international journal for industrial and high-tech firms
65
Journal of global marketing
63
Journal of marketing
63
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Бизнес Информ
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
50
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Проблемы современной экономики
47
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ECONIS (ZBW)
69
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1
Brand consistency and coherency at the London 2012 Olympic Games
Kenyon, James Andrew
;
Manoli, Argyro Elisavet
;
Bodet, …
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 6-18
Persistent link: https://www.econbiz.de/10011860397
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2
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
3
The value relevance of brand equity, intellectual capital and intellectual capital management capability
Yang, Jing
;
Brashear-Alejandro, Thomas
;
Asare, Anthony
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 543-559
Persistent link: https://www.econbiz.de/10011478818
Saved in:
4
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
5
Gender identity and brand incongruence : when in doubt, pursue masculinity
Neale, Larry
;
Robbie, Renee
;
Martin, Brett
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 347-359
Persistent link: https://www.econbiz.de/10011637329
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6
Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny
;
Roy, Sanjit
;
Tiwari, Abhay Kumar
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
Saved in:
7
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
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8
Exploring brand attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
9
Differntiated brand experience in brand parity through branded branding strategy
Rahman, Mahabubur
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 603-615
Persistent link: https://www.econbiz.de/10010502960
Saved in:
10
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
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