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~isPartOf:"Journal of strategic marketing"
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Consumer behaviour
194
Konsumentenverhalten
194
Beziehungsmarketing
169
Relationship marketing
169
Brand management
66
Markenführung
66
Brand image
54
Markenimage
54
Customer satisfaction
53
Kundenzufriedenheit
53
Marketing management
49
Marketingmanagement
49
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39
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34
Service quality
34
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31
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Virales Marketing
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311
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English
311
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Simkin, Lyndon
7
Dibb, Sally
5
Lim, Weng Marc
5
Roy, Sanjit
5
Fernandes, Teresa
4
Japutra, Arnold
4
Martin, Brett
4
Michaelidou, Nina
4
Pervan, Simon J.
4
Polonsky, Michael J.
4
Roy, Sanjit Kumar
4
Wilkins, Stephen
4
Ahn, Jiseon
3
Bang, Nguyen
3
Bowden, Jana
3
Conduit, Jodie
3
Das, Gopal
3
Harrigan, Paul
3
Jebarajakirthy, Charles
3
Khan, M. Sajid
3
Mishra, Anubhav A.
3
Thaichon, Park
3
Vocino, Andrea
3
Ali, Sadaqat
2
Ashill, Nicholas
2
Balaji, M. S.
2
Baumann, Chris
2
Boisvert, Jean
2
Bove, Liliana L.
2
Butt, Muhammad Mohsin
2
Canhoto, Ana Isabel Domingos
2
Casidy, Riza
2
Choudhury, Musfiq Mannan
2
Christodoulides, George
2
D'Souza, Clare M.
2
Diwan, Saloni Pawan
2
Farrell, Mark Anthony
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Gupta, Samir
2
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Journal of strategic marketing
Journal of business research : JBR
2,497
Journal of retailing and consumer services
2,071
International journal of hospitality management
870
International journal of consumer studies
777
NBER working paper series
723
Psychology & marketing
700
SpringerLink / Bücher
677
Working paper / National Bureau of Economic Research, Inc.
614
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Industrial marketing management : the international journal for industrial and high-tech firms
564
NBER Working Paper
548
Management science : journal of the Institute for Operations Research and the Management Sciences
521
Technological forecasting & social change : an international journal
478
Asia Pacific journal of marketing and logistics
437
The journal of product & brand management
407
European journal of marketing : EJM
399
Tourism management : research, policies, practice
382
Journal of marketing research : JMR
379
The journal of services marketing
376
Journal of travel and tourism marketing
373
Journal of economic behavior & organization : JEBO
372
The journal of brand management : an international journal
371
Journal of marketing
367
Journal of the Academy of Marketing Science
367
Cogent business & management
366
Journal of marketing management : MM
366
The service industries journal
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of retailing
341
Journal of international consumer marketing
331
Discussion paper / Centre for Economic Policy Research
330
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
326
International journal of contemporary hospitality management
325
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
325
Marketing letters : a journal of research in marketing
323
Journal of marketing communications
314
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
313
International journal of retail & distribution management
312
The international review of retail, distribution and consumer research
311
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ECONIS (ZBW)
311
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1
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10
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311
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1
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
2
Predicting Internet banking adoption in India : a perceived risk perspective
Roy, Sanjit
;
Balaji, M. S.
;
Kesharwani, Ankit
;
Sekhon, …
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 418-438
Persistent link: https://www.econbiz.de/10011743047
Saved in:
3
The strategic value of CRM : a technology adoption perspective
Richard, James E.
;
Thirkell, Peter C.
;
Huff, Sidney Laurence
- In:
Journal of strategic marketing
15
(
2007
)
5
,
pp. 421-439
Persistent link: https://www.econbiz.de/10003621464
Saved in:
4
Facilitating student interaction capabilities : the interplay of individual, group, and course-related factors
Conduit, Jodie
;
Plewa, Carolin
;
Ho, Joanne
;
Lu, Vinh Nhat
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 114-127
Persistent link: https://www.econbiz.de/10011742938
Saved in:
5
Adding value to first-year undergraduate marketing education : team-based
learning
as a strategic response to changing modern educational environments
Carrie, Douglas G.
;
Mulla, Parizad
;
Patterson, Andrew
; …
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 138-151
Persistent link: https://www.econbiz.de/10011742952
Saved in:
6
Long term evolution mobile services and intention to adopt : a Malaysian perspective
Kitchen, Philip James
;
Martin, Roy
;
Norbani Che Ha
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 643-654
Persistent link: https://www.econbiz.de/10011479482
Saved in:
7
Exploring consumer adoption of proximity mobile payments
Slade, Emma
;
Williams, Michael D.
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of strategic marketing
23
(
2015
)
3
,
pp. 209-223
Persistent link: https://www.econbiz.de/10011300879
Saved in:
8
Factors affecting consumer post COVID-19 online shopping behavior : the moderating role of commitment : evidence from Palestine
Baidoun, Samir D.
;
Salem, Mohammed Z.
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 358-373
Persistent link: https://www.econbiz.de/10014553257
Saved in:
9
Organizational preconditions supporting relationship management capability renewal
Jarratt, Denise
- In:
Journal of strategic marketing
17
(
2009
)
5
,
pp. 365-381
Persistent link: https://www.econbiz.de/10003916831
Saved in:
10
A negative side of outsourcing marketing functions and market-based
learning
process
Park, Jeong Eun
;
Lee, Sungho
;
Morgan, Robert M.
- In:
Journal of strategic marketing
19
(
2011
)
5
,
pp. 471-486
Persistent link: https://www.econbiz.de/10009314480
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