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Big data in professional sport : the perspective of practitioners in the NFL, MLB, NBA, and NHL
Abeza, Gashaw; O'Reilly, Norm; Nadeau, John; … - In: Journal of strategic marketing 31 (2023) 8, pp. 1413-1433
Persistent link: https://www.econbiz.de/10014553099
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Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip; Chauhan, Sumedha; Mishra, Sita - In: Journal of strategic marketing 32 (2024) 3, pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
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Exploring customer experience, commitment, and engagement behaviours
Roy, Sanjit; Gruner, Richard L.; Guo, Jingjing - In: Journal of strategic marketing 30 (2022) 1, pp. 45-68
Persistent link: https://www.econbiz.de/10013170042
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Future of brick and mortar retailing : how will it survive and thrive?
Sheth, Jagdish N. - In: Journal of strategic marketing 29 (2021) 7, pp. 598-607
Persistent link: https://www.econbiz.de/10012608880
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Customer retention : examining the roles of store affect and store loyalty as mediators in the management of retail strategies
Ray, Ipshita; Chiagouris, Larry - In: Journal of strategic marketing 17 (2009) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10003827225
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Customer's relative loyalty: an empirical examination
Roy, Sanjit Kumar; Butaney, Gul T. - In: Journal of strategic marketing 22 (2014) 3, pp. 206-221
Persistent link: https://www.econbiz.de/10010384773
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Satisfaction, image, and loyalty can be enhanced with congruent olfactory treatments : the acid test of optician franchise stores in shopping centres and on the high street
Beerli, Asunción; Diaz-Meneses, Gonzalo; … - In: Journal of strategic marketing 29 (2021) 3, pp. 264-280
Persistent link: https://www.econbiz.de/10012515824
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Engagement with chatbots versus augmented reality interactive technology in e-commerce
Moriuchi, Emi; Landers, V. Myles; Colton, Deborah; … - In: Journal of strategic marketing 29 (2021) 5, pp. 375-389
Persistent link: https://www.econbiz.de/10012588436
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An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
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Consumer retention through phygital experience in omnichannel retailing : role of consumer empowerment and satisfaction
Mishra, Sita; Malhotra, Gunjan; Chatterjee, Ravi; … - In: Journal of strategic marketing 31 (2023) 4, pp. 749-766
Persistent link: https://www.econbiz.de/10014304964