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The management of customer relationships as assets in the retail banking sector
Persson, Andreas - In: Journal of strategic marketing 19 (2011) 1, pp. 105-119
Persistent link: https://www.econbiz.de/10008936985
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Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian; Wilson, Bradley; Horbel, Chris; … - In: Journal of strategic marketing 24 (2016) 3/4, pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
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Drivers of customer satisfaction and relationship quality in system delivery projects
Haverila, Matti Juhani; Martinsuo, Miia; Naumann, Earl - In: Journal of strategic marketing 21 (2013) 7, pp. 613-636
Persistent link: https://www.econbiz.de/10010233690
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Synchronizing relational benefits with customer commitment profiles
Fatima, Johra Kayeser; Di Mascio, Rita - In: Journal of strategic marketing 28 (2020) 4, pp. 366-378
Persistent link: https://www.econbiz.de/10012313907
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Does price tolerance depend upon the type of product in e-retailing? : role of customer satisfaction, trust, loyalty, and perceived value
Pandey, Neeraj; Tripathi, Avinash; Jain, Devendra; Roy, … - In: Journal of strategic marketing 28 (2020) 6, pp. 522-541
Persistent link: https://www.econbiz.de/10012313919
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The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean; Khan, M. Sajid - In: Journal of strategic marketing 31 (2023) 1, pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
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Retail positioning through customer satisfaction : an alternative explanation to the resource-based view
Siebers, Lisa Qixun; Zhang, Thao; Fei, Li - In: Journal of strategic marketing 21 (2013) 7, pp. 559-587
Persistent link: https://www.econbiz.de/10010233695
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Modelling customer advocacy : a PLS path modeling approach
Roy, Sanjit - In: Journal of strategic marketing 23 (2015) 5, pp. 380-398
Persistent link: https://www.econbiz.de/10011479430
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Impact of actual service provider failure on the satisfaction with aggregator
Chatterjee, Swagato - In: Journal of strategic marketing 26 (2018) 7, pp. 628-647
Persistent link: https://www.econbiz.de/10011976365
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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395
Persistent link: https://www.econbiz.de/10010417135