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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Bleier, Alexander"
~person:"Hoyer, Wayne D."
~person:"Huber, Frank"
~person:"Kumar, V."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
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Cultural identity
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Online retailing
Consumer behaviour
17
Beziehungsmarketing
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Customer satisfaction
5
Kundenzufriedenheit
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Marketingmanagement
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17
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Bleier, Alexander
Hoyer, Wayne D.
Huber, Frank
Kumar, V.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Grewal, Dhruv
9
Bagozzi, Richard P.
5
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Kukar-Kinney, Monika
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Ruyter, Ko de
4
Blut, Markus
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Burton, Scot
3
Cleeren, Kathleen
3
Dekimpe, Marnik G.
3
Dellaert, Benedict G. C.
3
Hamilton, Rebecca W.
3
Monroe, Kent B.
3
Moschis, George P.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Schlager, Tobias
3
Sotgiu, Francesca
3
Verlegh, Peeter
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Arunachalam, S.
2
Backhaus, Klaus
2
Baker, Julie
2
Bijmolt, Tammo H. A.
2
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2
Chandon, Pierre
2
Chen, Zoey
2
Cui, Anna Shaojie
2
DeCarlo, Thomas E.
2
Donkers, Bas
2
Doorn, Jenny van
2
Duhachek, Adam
2
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Journal of the Academy of Marketing Science
Journal of business research : JBR
37
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
15
Journal of marketing
14
Journal of retailing and consumer services
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of retailing
10
Reihe: Marketing : MAR
10
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing research : JMR
7
Journal of promotion management : innovations in planning and applied research
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Psychology & marketing
6
Journal of marketing communications
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
SpringerLink / Bücher
5
The journal of brand management : an international journal
5
Gabler Edition Wissenschaft
4
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
The journal of product & brand management
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
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ECONIS (ZBW)
17
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17
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1
Immunizing customers against negative
brand
-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
Saved in:
2
How culture matters in children's purchase influence: a multi-level investigation
Laroche, Michel
;
Yang, Zhiyong
;
Kim, Chankon
;
Richard, …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 113-126
Persistent link: https://www.econbiz.de/10003485158
Saved in:
3
The role of aesthetic taste in consumer behavior
Hoyer, Wayne D.
;
Stokburger-Sauer, Nicola E.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 167-180
Persistent link: https://www.econbiz.de/10009507835
Saved in:
4
Nonlinear and asymmetric returns on customer satisfaction : do they vary across situations and consumers?
Eisenbeiß, Maik
;
Cornelißen, Markus
;
Backhaus, Klaus
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 242-263
Persistent link: https://www.econbiz.de/10010364012
Saved in:
5
When will price increases associated with company donations to charity be perceived as fair?
Koschate-Fischer, Nicole
;
Huber, Isabel V.
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 608-626
Persistent link: https://www.econbiz.de/10011552517
Saved in:
6
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
7
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
8
Customer engagement : the construct, antecedents, and consequences
Pansari, Anita
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
Saved in:
9
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
10
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
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