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~isPartOf:"Journal of the Academy of Marketing Science"
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Journal of the Academy of Marketing Science
Journal of historical research in marketing
85
Marketing theory
83
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Legends in marketing
40
Journal of business research : JBR
39
Journal of marketing
38
European journal of marketing : EJM
36
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Marketing : ZFP ; journal of research and management
30
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Journal of marketing research : JMR
26
History of marketing thought ; Volume 2
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of business economics : JBE
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
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ECONIS (ZBW)
52
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1
The contribution continuum
Ladik, Daniel M.
;
Stewart, David W.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 157-165
Persistent link: https://www.econbiz.de/10003725632
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2
The effect of market orientation and its components on innovation consequences : a meta-analysis
Grinstein, Amir
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 166-173
Persistent link: https://www.econbiz.de/10003725634
Saved in:
3
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
Saved in:
4
A meta-analytic review of opportunism in exchange relationships
Crosno, Jody L.
;
Dahlstrom, Robert
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 191-201
Persistent link: https://www.econbiz.de/10003725637
Saved in:
5
The moderating role of institutional networking in the customer orientation-trust/commitment-performance causal chain in China
Luo, Xueming
;
Hsu, Maxwell K.
;
Liu, Sandra S.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 202-214
Persistent link: https://www.econbiz.de/10003725640
Saved in:
6
A longitudinal study of the effects of life status changes on changes in consumer preferences
Mathur, Anil
;
Moschis, George P.
;
Lee, Euehun
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003725644
Saved in:
7
Customer betrayal and retaliation : when your best customers become your worst enemies
Grégoire, Yany
;
Fisher, Robert J.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10003725646
Saved in:
8
Revealed reader preference for marketing journals
Hofacker, Charles F.
;
Gleim, Mark R.
;
Lawson, Stephanie J.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 238-247
Persistent link: https://www.econbiz.de/10003851361
Saved in:
9
Innovativeness and new product success: insights from the cumulative evidence
Szymanski, David M.
;
Kroff, Michael W.
;
Troy, Lisa C.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10003485064
Saved in:
10
The effects of perceived scarcity on consumers' processing of price information
Suri, Rajneesh
;
Kohli, Chiranjeev
;
Monroe, Kent B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 89-100
Persistent link: https://www.econbiz.de/10003485146
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