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It's not easy being green : the effects of attribute tradeoffs on green product preference and choice
Olson, Erik L. - In: Journal of the Academy of Marketing Science 41 (2013) 2, pp. 171-184
Persistent link: https://www.econbiz.de/10009736680
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Corporate social responsibility in luxury contexts : potential pitfalls and how to overcome them
Sipilä, Jenni; Alavi, Sascha; Schons, Laura Marie; … - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 280-303
Persistent link: https://www.econbiz.de/10012434106
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Eco-friendly product development strategy : antecedents, outcomes, and contingent effects
Katsikeas, Constantine S.; Leonidou, Constantinos N.; … - In: Journal of the Academy of Marketing Science 44 (2016) 6, pp. 660-684
Persistent link: https://www.econbiz.de/10011614076
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Understanding the feasibility and value of grassroots innovation
Gupta, Shaphali - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 941-965
Persistent link: https://www.econbiz.de/10012301287
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Innovating for sustainability : a framework for sustainable innovations and a model of sustainable innovations orientation
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 45 (2017) 1, pp. 14-36
Persistent link: https://www.econbiz.de/10011637143
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The impact of voluntary sustainability reporting on firm value : insights from signaling theory
Friske, Wesley; Hoelscher, Seth A.; Nikolov, Atanas - In: Journal of the Academy of Marketing Science 51 (2023) 2, pp. 372-392
Persistent link: https://www.econbiz.de/10014251179
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A longitudinal study of the effects of life status changes on changes in consumer preferences
Mathur, Anil; Moschis, George P.; Lee, Euehun - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 234-246
Persistent link: https://www.econbiz.de/10003725644
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Weathering product-harm crises
Cleeren, Kathleen; Dekimpe, Marnik G.; Helsen, Kristiaan - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 262-270
Persistent link: https://www.econbiz.de/10003725653
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Understanding the adoption of new brands through salespeople : a multilevel framework
Wieseke, Jan; Homburg, Christian; Lee, Nick - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 278-291
Persistent link: https://www.econbiz.de/10003725661
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The dual role of price : decomposing consumers ' reactions to price
Völckner, Franziska - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 359-377
Persistent link: https://www.econbiz.de/10003758827