//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Ratgeber als Wegweiser zu nach...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
284
Konsumentenverhalten
284
Beziehungsmarketing
82
Relationship marketing
82
Brand management
54
Markenführung
54
Brand image
42
Markenimage
42
Brand
31
Markenartikel
30
Customer satisfaction
26
Kundenzufriedenheit
26
Social Web
25
Social web
25
Online retailing
24
Online-Handel
24
Einzelhandel
23
Retail trade
23
USA
23
United States
23
Marketing management
22
Marketingmanagement
22
Dienstleistungsqualität
21
Service quality
21
Internet marketing
20
Online-Marketing
20
Viral marketing
19
Virales Marketing
19
Preismanagement
15
Pricing strategy
15
Advertising effects
14
E-commerce
14
Electronic Commerce
14
Emotion
14
Theorie
14
Theory
14
Werbewirkung
14
Market research
11
Marktforschung
11
Meta-Analyse
11
more ...
less ...
Online availability
All
Undetermined
164
Free
30
Type of publication
All
Article
288
Type of publication (narrower categories)
All
Article in journal
288
Aufsatz in Zeitschrift
288
Language
All
English
288
Author
All
Grewal, Dhruv
9
Kumar, V.
7
Bagozzi, Richard P.
5
Hoyer, Wayne D.
5
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Kukar-Kinney, Monika
4
Ruyter, Ko de
4
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Cleeren, Kathleen
3
Dekimpe, Marnik G.
3
Dellaert, Benedict G. C.
3
Hamilton, Rebecca W.
3
Katsikeas, Constantine S.
3
Monroe, Kent B.
3
Moschis, George P.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Schlager, Tobias
3
Sotgiu, Francesca
3
Venkatesan, Rajkumar
3
Verhoef, Peter C.
3
Verlegh, Peeter
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Arunachalam, S.
2
Backhaus, Klaus
2
Baker, Julie
2
Beverland, Michael B.
2
Bijmolt, Tammo H. A.
2
Biswas, Dipayan
2
Bleier, Alexander
2
Chandon, Pierre
2
Chen, Zoey
2
Chu, Xing-Yu
2
Cui, Anna Shaojie
2
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
Journal of business research : JBR
2,054
Journal of retailing and consumer services
1,937
International journal of consumer studies
773
International journal of hospitality management
745
SpringerLink / Bücher
700
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
536
Working paper / National Bureau of Economic Research, Inc.
455
NBER Working Paper
399
The journal of product & brand management
396
Asia Pacific journal of marketing and logistics
393
Technological forecasting & social change : an international journal
389
Journal of business ethics : JOBE
378
The journal of brand management : an international journal
364
Business strategy and the environment
359
Springer eBook Collection
354
Cogent business & management
353
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
342
Journal of travel and tourism marketing
323
Journal of international consumer marketing
321
Tourism management : research, policies, practice
319
Journal of marketing management : MM
311
Journal of retailing
305
International journal of retail & distribution management
296
Journal of marketing
296
Journal of marketing communications
296
Journal of fashion marketing and management
294
The international review of retail, distribution and consumer research
293
Marketing letters : a journal of research in marketing
292
International journal of production economics
291
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
more ...
less ...
Source
All
ECONIS (ZBW)
288
Showing
1
-
10
of
288
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
It's not easy being green : the effects of attribute tradeoffs on green product preference and choice
Olson, Erik L.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10009736680
Saved in:
2
Corporate social responsibility in luxury contexts : potential pitfalls and how to overcome them
Sipilä, Jenni
;
Alavi, Sascha
;
Schons, Laura Marie
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 280-303
Persistent link: https://www.econbiz.de/10012434106
Saved in:
3
Eco-friendly product development strategy : antecedents, outcomes, and contingent effects
Katsikeas, Constantine S.
;
Leonidou, Constantinos N.
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 660-684
Persistent link: https://www.econbiz.de/10011614076
Saved in:
4
Understanding the feasibility and value of grassroots innovation
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10012301287
Saved in:
5
Innovating for sustainability : a framework for sustainable innovations and a model of sustainable innovations orientation
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10011637143
Saved in:
6
The impact of voluntary sustainability reporting on firm value : insights from signaling theory
Friske, Wesley
;
Hoelscher, Seth A.
;
Nikolov, Atanas
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 372-392
Persistent link: https://www.econbiz.de/10014251179
Saved in:
7
A longitudinal study of the effects of life status changes on changes in consumer preferences
Mathur, Anil
;
Moschis, George P.
;
Lee, Euehun
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003725644
Saved in:
8
Weathering product-harm crises
Cleeren, Kathleen
;
Dekimpe, Marnik G.
;
Helsen, Kristiaan
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 262-270
Persistent link: https://www.econbiz.de/10003725653
Saved in:
9
Understanding the adoption of new brands through salespeople : a multilevel framework
Wieseke, Jan
;
Homburg, Christian
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003725661
Saved in:
10
The dual role of price : decomposing consumers ' reactions to price
Völckner, Franziska
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 359-377
Persistent link: https://www.econbiz.de/10003758827
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->