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Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.; Scheer, Lisa K.; Evans, Kenneth R.; … - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 174-190
Persistent link: https://www.econbiz.de/10008052710
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The opportunities and costs of highly involved organizational buyers
McClure, Colleen E.; Lawrence, Justin M.; Arnold, Todd J.; … - In: Journal of the Academy of Marketing Science 51 (2023) 2, pp. 480-501
Persistent link: https://www.econbiz.de/10014251194
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Dependence and interdependence in marketing relationships : meta-analytic insights
Scheer, Lisa K.; Miao, C. Fred; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 43 (2015) 6, pp. 694-712
Persistent link: https://www.econbiz.de/10011409913
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The effects of customer acquisition and retention orientations on a firm's radical and incremental innovation performance
Arnold, Todd J.; Fang, Eric; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 39 (2011) 2, pp. 234-251
Persistent link: https://www.econbiz.de/10009124111
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The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance
Arnold, Todd J.; Fang, Eric; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 39 (2011) 2, pp. 234-252
Persistent link: https://www.econbiz.de/10008814780
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Influence of customer participation on creating and sharing of new product value
Fang, Eric; Palmatier, Robert W.; Evans, Kenneth R. - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 322-336
Persistent link: https://www.econbiz.de/10003758818
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Goal-Setting Paradoxes? Trade-Offs Between Working Hard and Working Smart: The United States Versus China
Fang, Eric; Palmatier, Robert W.; Evans, Kenneth R. - In: Journal of the Academy of Marketing Science 32 (2004) 2, pp. 188-202
Persistent link: https://www.econbiz.de/10006150722
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Influence of customer participation on creating and sharing of new product value
Fang, Eric; Palmatier, Robert W.; Evans, Kenneth R. - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 322-336
Persistent link: https://www.econbiz.de/10008082574
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The effects of supplier capabilities on industrial customers' loyalty : the role of dependence
Scheer, Lisa K.; Miao, C. Fred; Garrett, Jason - In: Journal of the Academy of Marketing Science 38 (2010) 1, pp. 90-104
Persistent link: https://www.econbiz.de/10003965753
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When it pays to have a friend on the inside : contingent effects of buyer advocacy on B2B suppliers
Lawrence, Justin M.; Crecelius, Andrew T.; Scheer, Lisa K. - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 837-857
Persistent link: https://www.econbiz.de/10012107331