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Akaka, Melissa Archpru; Schau, Hope Jensen - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 499-515

Persistent link: https://www.econbiz.de/10012107184

Maglio, Paul P.; Spohrer, Jim - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 18-20

Persistent link: https://www.econbiz.de/10003679861

Maglio, Paul P.; Spohrer, Jim - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 18-20

Persistent link: https://www.econbiz.de/10007908100

Merz, Michael A.; He, Yi; Vargo, Stephen L. - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 328-344

Persistent link: https://www.econbiz.de/10003900709

Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10003679216

Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 25-38

Persistent link: https://www.econbiz.de/10003679866

Michel, Stefan; Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 152-155

Persistent link: https://www.econbiz.de/10003679934

Lusch, Robert F.; Vargo, Stephen L.; Tanniru, Mohan - In: Journal of the Academy of Marketing Science 38 (2010) 1, pp. 19-31

Persistent link: https://www.econbiz.de/10003965741

Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 5-23

Persistent link: https://www.econbiz.de/10011434873

Wieland, Heiko; Hartmann, Nathaniel N.; Vargo, Stephen L. - In: Journal of the Academy of Marketing Science 45 (2017) 6, pp. 925-943

Persistent link: https://www.econbiz.de/10011779549