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~isPartOf:"Journal of the Academy of Marketing Science"
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Marketing
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Journal of the Academy of Marketing Science
SpringerLink / Bücher
1,018
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309
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264
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249
Europäische Hochschulschriften / 5
220
Journal of retailing and consumer services
216
Journal of Food Distribution Research
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203
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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International journal of production economics
97
International Food and Agribusiness Management Review
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European journal of marketing : EJM
90
International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of marketing management : MM
89
Journal of marketing
85
Technological forecasting & social change : an international journal
82
Electronic markets : the international journal on networked business
81
Agricultural Economics Reports
80
Amber Waves
80
International journal of electronic marketing and retailing : IJEMR
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
Journal of marketing education : JME
79
Electronic commerce research and applications
78
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ECONIS (ZBW)
78
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1
Does relationship
marketing
matter in online retailing? : a meta-analytic approach
Verma, Varsha
;
Sharma, Dheeraj
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10011453218
Saved in:
2
Online relationship
marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
3
A multi-facet item response theory approach to improve customer satisfaction using online product ratings
Peng, Ling
;
Cui, Geng
;
Chung, Yuho
;
Li, Chunyu
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 960-976
Persistent link: https://www.econbiz.de/10012107393
Saved in:
4
Procrastinators' online experience and purchase behavior
Zanjani, Shabnam H. A.
;
Milne, George R.
;
Miller, …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 568-585
Persistent link: https://www.econbiz.de/10011552504
Saved in:
5
Virtual interorganizational relationships in business-to-business electronic markets : heterogeneity in the effects of organizational interdependence on relational outcomes
Mallapragada, Girish
;
Grewal, Rajdeep
;
Mehta, Raj
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 610-628
Persistent link: https://www.econbiz.de/10011340268
Saved in:
6
Optimizing marketer costs and consumer benefits across "clicks" and "bricks"
Mahar, Stephen
;
Wright, P. Daniel
;
Bretthauer, Kurt M.
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 619-641
Persistent link: https://www.econbiz.de/10010466650
Saved in:
7
In pursuit of an effective B2B digital
marketing
strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
8
Mobile searching versus online searching : differential effects of paid search keywords on direct and indirect sales
Wang, Feng
;
Zuo, Li
;
Yang, Zhi
;
Wu, Yueyan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1151-1165
Persistent link: https://www.econbiz.de/10012153452
Saved in:
9
An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
Saved in:
10
Online group influence and digital product consumption
Mu, Jifeng
;
Thomas, Ellen
;
Qi, Jiayin
;
Tan, Yong
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 921-947
Persistent link: https://www.econbiz.de/10011924793
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