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Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.; Nim, Nandini; Sharma, Amalesh - In: Journal of the Academy of Marketing Science 47 (2019) 4, pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
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Making SENS : exploring the antecedents and impact of store environmental stewardship climate
Hensen, Niek; Keeling, Debbie I.; Ruyter, Ko de; … - In: Journal of the Academy of Marketing Science 44 (2016) 4, pp. 497-515
Persistent link: https://www.econbiz.de/10011563228
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Broken halos and shattered horns : overcoming the biasing effects of prior expectations through objective information disclosure
Burton, Scot; Cook, Laurel Aynne; Howlett, Elizabeth; … - In: Journal of the Academy of Marketing Science 43 (2015) 2, pp. 240-256
Persistent link: https://www.econbiz.de/10010504685
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The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers
Albrecht, Carmen-Maria; Hattula, Stefan; Lehmann, Donald R. - In: Journal of the Academy of Marketing Science 45 (2017) 5, pp. 720-740
Persistent link: https://www.econbiz.de/10011772319
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Retail space invaders : when employees' invasion of customer space increases purchase intentions
Esmark, Carol L.; Noble, Stephanie M. - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 477-496
Persistent link: https://www.econbiz.de/10011879702
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Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam; Beitelspacher, Lauren Skinner; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
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Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments
Kukar-Kinney, Monika; Grewal, Dhruv - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10003507869
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Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.; Brannon, Daniel C.; Salas, Jim; … - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
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Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina; Bendle, Neil T.; Bagga, Charan K.; … - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
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Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura; Toporowski, Waldemar - In: Journal of the Academy of Marketing Science 51 (2023) 6, pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663