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Special issue on the state of the art in marketing research
Malhotra, Naresh K. (contributor) - In: Journal of the Academy of Marketing Science 16 (1988) 1
Persistent link: https://www.econbiz.de/10001062773
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Does relationship marketing matter in online retailing? : a meta-analytic approach
Verma, Varsha; Sharma, Dheeraj; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 206-217
Persistent link: https://www.econbiz.de/10011453218
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Peter Drucker on marketing : an exploration of five tenets
Uslay, Can; Morgan, Robert; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10003830107
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Mindful consumption : a customer-centric approach to sustainability
Sheth, Jagdish N.; Sethia, Nirmal K.; Srinivas, Shanthi - In: Journal of the Academy of Marketing Science 39 (2011) 1, pp. 21-39
Persistent link: https://www.econbiz.de/10008909612
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Multi-stage information processing behavior : an experimental investigation
Malhotra, Naresh K. - In: Journal of the Academy of Marketing Science 10 (1982) 1/2, pp. 54-71
Persistent link: https://www.econbiz.de/10002422135
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The surpluses and shortages in consumer behavior theory and research
Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 7 (1979) 4, pp. 414-427
Persistent link: https://www.econbiz.de/10002825123
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SPECIAL ISSUE ON THE PAST, PRESENT, AND FUTURE OF THE MARKETING DISCIPLINE - Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century
Malhotra, Naresh K.; Peterson, Mark; Kleiser, Susan Bardi - In: Journal of the Academy of Marketing Science 27 (1999) 2, pp. 160-183
Persistent link: https://www.econbiz.de/10006152898
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SPECIAL ISSUE ON THE PAST, PRESENT, AND FUTURE OF THE MARKETING DISCIPLINE - Guest Editorial
Malhotra, Naresh K. - In: Journal of the Academy of Marketing Science 27 (1999) 2, pp. 116-119
Persistent link: https://www.econbiz.de/10006152901
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The Impact of the Academy of Marketing Science on Marketing Scholarship: An Analysis of the Research Published in JAMS
Malhotra, Naresh K. - In: Journal of the Academy of Marketing Science 24 (1996) 4, pp. 291-298
Persistent link: https://www.econbiz.de/10006154318
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Standardization versus Customization in International Marketing: An Investigation Using Bridging Conjoint Analysis
Baalbaki, Imad B.; Malhotra, Naresh K. - In: Journal of the Academy of Marketing Science 23 (1995) 3, pp. 182-194
Persistent link: https://www.econbiz.de/10006154650