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Mirror, mirror on the wall : a comparative evaluation of composite-based structural equation modeling methods
Hair, Joseph F.; Hult, G. Tomas M.; Ringle, Christian M.; … - In: Journal of the Academy of Marketing Science 45 (2017) 5, pp. 616-632
Persistent link: https://www.econbiz.de/10011772285
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An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joseph F.; Sarstedt, Marko; Ringle, Christian M. - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 414-433
Persistent link: https://www.econbiz.de/10009548614
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The strategic role of the sales force : perceptions of senior sales executives
Cron, William L.; Baldauf, Artur; Leigh, Thomas W.; … - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 471-489
Persistent link: https://www.econbiz.de/10010417563
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An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joe F.; Sarstedt, Marko; Ringle, Christian M.; … - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 414-434
Persistent link: https://www.econbiz.de/10009845003