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Frontiers of the marketing paradigm in the third millennium
Achrol, Ravi S.; Kotler, Philip - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 35-52
Persistent link: https://www.econbiz.de/10009507844
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The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.; Key, Thomas Martin; Hodis, Monica; … - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
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The effect of market orientation and its components on innovation consequences : a meta-analysis
Grinstein, Amir - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 166-173
Persistent link: https://www.econbiz.de/10003725634
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Vertical territorial restraints rules of legality and guidelines for channel design
Ostrom, Lonnie L. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10001045564
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Cluster analysis versus Q-type factor analysis as a disaggregation method in hybrid conjoint modeling : an empirical investigation
Akaah, Ishmael P. - In: Journal of the Academy of Marketing Science 16 (1988) 2, pp. 11-18
Persistent link: https://www.econbiz.de/10001062772
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Special issue on the state of the art in marketing research
Malhotra, Naresh K. (contributor) - In: Journal of the Academy of Marketing Science 16 (1988) 1
Persistent link: https://www.econbiz.de/10001062773
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Do source and anonymity affect mail survey results?
Albaum, Gerald S. - In: Journal of the Academy of Marketing Science 15 (1987) 3, pp. 74-81
Persistent link: https://www.econbiz.de/10001062779
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Recent evidence on the relationship between anonymity and response variables for mail surveys
Downs, Philip E. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 72-82
Persistent link: https://www.econbiz.de/10001045542
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Status of company usage of scanner based research
Sinkula, James M. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 63-71
Persistent link: https://www.econbiz.de/10001045544
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On the meaning and measurement of religiosity in consumer research
Wilkes, Robert E. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10001045547