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~isPartOf:"Journal of the Academy of Marketing Science"
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Brand management
83
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83
Consumer behaviour
60
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60
Brand image
47
Markenimage
47
Brand
33
Markenartikel
31
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Keller, Kevin Lane
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Brasel, S. Adam
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Chabowski, Brian R.
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Kumar, V.
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Monroe, Kent B.
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Ozkaya, H. Erkan
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Palmatier, Robert W.
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Samiee, Saeed
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Suri, Anshu
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Taube, Markus
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Zhao, Yanhui
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Journal of the Academy of Marketing Science
Journal of business research : JBR
899
The journal of brand management : an international journal
567
The journal of product & brand management
392
SpringerLink / Bücher
368
Journal of retailing and consumer services
300
Technological forecasting & social change : an international journal
243
Research policy : policy, management and economic studies of science, technology and innovation
206
Industrial marketing management : the international journal for industrial and high-tech firms
198
International journal of hospitality management
174
Cogent business & management
157
International journal of production research
149
Journal of business ethics : JOBE
147
Psychology & marketing
146
European journal of marketing : EJM
145
Journal of marketing management : MM
132
International journal of contemporary hospitality management
131
NBER working paper series
131
Journal of strategic marketing
128
Public management review
128
Journal of Product & Brand Management
120
Marketing intelligence & planning
120
Tourism management : research, policies, practice
120
International journal of management reviews : IJMR
115
Journal of marketing communications
113
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
112
Asia Pacific journal of marketing and logistics
111
International journal of consumer studies
109
Journal of management : JOM
109
Springer eBook Collection
105
Working paper / National Bureau of Economic Research, Inc.
103
International journal of production economics
99
NBER Working Paper
99
Strategic Direction
99
The IUP journal of brand management : IJBRM
94
Journal of travel and tourism marketing
93
Journal of marketing
91
Administrative Sciences : open access journal
89
Innovatives Markenmanagement
86
Discussion paper series / IZA
85
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ECONIS (ZBW)
118
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118
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1
Creating consumer attachment to retail service firms through sense of place
Brocato, E. Deanne
;
Baker, Julie
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 200-220
Persistent link: https://www.econbiz.de/10010504690
Saved in:
2
Customer experience : fundamental premises and implications for research
Becker, Larissa Carine Braz
;
Jaakkola, Elina
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 630-648
Persistent link: https://www.econbiz.de/10012293321
Saved in:
3
Understanding the adoption of new brands through salespeople : a multilevel framework
Wieseke, Jan
;
Homburg, Christian
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003725661
Saved in:
4
The effects of exposure-order and market entry-information on brand preference : a dual process model
Niedrich, Ronald W.
;
Swain, Scott D.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 309-321
Persistent link: https://www.econbiz.de/10003758816
Saved in:
5
How do enhanced and unique features affect new product preference? : the moderating role of product familiarity
Zhou, Kevin Zheng
;
Nakamoto, Kent
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 53-62
Persistent link: https://www.econbiz.de/10003485068
Saved in:
6
Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs
Carson, Stephen J.
;
Jewell, Robert D.
;
Joiner, Christopher
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 172-183
Persistent link: https://www.econbiz.de/10003507854
Saved in:
7
Product intelligence : its conceptualization, measurement and impact on consumer satisfaction
Rijsdijk, Serge A.
;
Hultink, Erik J.
;
Diamantopoulos, …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
3
,
pp. 340-356
Persistent link: https://www.econbiz.de/10003531752
Saved in:
8
Transcendent customer experience and brand community
Schouten, John W.
;
McAlexander, James H.
;
Koenig, Harold F.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
3
,
pp. 357-368
Persistent link: https://www.econbiz.de/10003531764
Saved in:
9
Non-local or local brands? : a multi-level investigation into confidence in brand origin identification and its strategic implications
Zhou, Lianxi
;
Yang, Zhiyong
;
Hui, Michael K.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003980617
Saved in:
10
What makes strategy making across the sales-marketing interface more succesful?
Malshe, Avinash
;
Sohi, Ravipreet S.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 400-421
Persistent link: https://www.econbiz.de/10003926570
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