Narrow search
Showing 1 - 10 of 118
Cover Image
Creating consumer attachment to retail service firms through sense of place
Brocato, E. Deanne; Baker, Julie; Voorhees, Clay M. - In: Journal of the Academy of Marketing Science 43 (2015) 2, pp. 200-220
Persistent link: https://www.econbiz.de/10010504690
Cover Image
Customer experience : fundamental premises and implications for research
Becker, Larissa Carine Braz; Jaakkola, Elina - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 630-648
Persistent link: https://www.econbiz.de/10012293321
Cover Image
Understanding the adoption of new brands through salespeople : a multilevel framework
Wieseke, Jan; Homburg, Christian; Lee, Nick - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 278-291
Persistent link: https://www.econbiz.de/10003725661
Cover Image
The effects of exposure-order and market entry-information on brand preference : a dual process model
Niedrich, Ronald W.; Swain, Scott D. - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 309-321
Persistent link: https://www.econbiz.de/10003758816
Cover Image
How do enhanced and unique features affect new product preference? : the moderating role of product familiarity
Zhou, Kevin Zheng; Nakamoto, Kent - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 53-62
Persistent link: https://www.econbiz.de/10003485068
Cover Image
Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs
Carson, Stephen J.; Jewell, Robert D.; Joiner, Christopher - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 172-183
Persistent link: https://www.econbiz.de/10003507854
Cover Image
Product intelligence : its conceptualization, measurement and impact on consumer satisfaction
Rijsdijk, Serge A.; Hultink, Erik J.; Diamantopoulos, … - In: Journal of the Academy of Marketing Science 35 (2007) 3, pp. 340-356
Persistent link: https://www.econbiz.de/10003531752
Cover Image
Transcendent customer experience and brand community
Schouten, John W.; McAlexander, James H.; Koenig, Harold F. - In: Journal of the Academy of Marketing Science 35 (2007) 3, pp. 357-368
Persistent link: https://www.econbiz.de/10003531764
Cover Image
Non-local or local brands? : a multi-level investigation into confidence in brand origin identification and its strategic implications
Zhou, Lianxi; Yang, Zhiyong; Hui, Michael K. - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 202-218
Persistent link: https://www.econbiz.de/10003980617
Cover Image
What makes strategy making across the sales-marketing interface more succesful?
Malshe, Avinash; Sohi, Ravipreet S. - In: Journal of the Academy of Marketing Science 37 (2009) 4, pp. 400-421
Persistent link: https://www.econbiz.de/10003926570