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How low spending control harms consumers
Bearden, William O.; Haws, Kelly L. - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 181-193
Persistent link: https://www.econbiz.de/10009507833
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Online relationship marketing
Steinhoff, Lena; Griffith, Denni Arli; Weaven, Scott; … - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
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Procrastinators' online experience and purchase behavior
Zanjani, Shabnam H. A.; Milne, George R.; Miller, … - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 568-585
Persistent link: https://www.econbiz.de/10011552504
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Online group influence and digital product consumption
Mu, Jifeng; Thomas, Ellen; Qi, Jiayin; Tan, Yong - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 921-947
Persistent link: https://www.econbiz.de/10011924793
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Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments
Kukar-Kinney, Monika; Grewal, Dhruv - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10003507869
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Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.; Giebelhausen, Michael D.; Brady, … - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
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Consumer spending self-control effectiveness and outcome elaboration prompts
Haws, Kelly L.; Bearden, William O.; Nenkov, Gergana Y. - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 695-710
Persistent link: https://www.econbiz.de/10009621880
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An investigation of consumer product warranties as market signals of product reliability
Kelley, Craig A. - In: Journal of the Academy of Marketing Science 16 (1988) 2, pp. 72-78
Persistent link: https://www.econbiz.de/10001062768
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An examination into the effectiveness of two-sided comparative price appeals
Kamins, Michael A. - In: Journal of the Academy of Marketing Science 16 (1988) 2, pp. 64-71
Persistent link: https://www.econbiz.de/10001062769
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Consumer participation in the informal economy
McCrohan, Kevin F. - In: Journal of the Academy of Marketing Science 15 (1987) 4, pp. 62-68
Persistent link: https://www.econbiz.de/10001062774