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Pay attention, please! Person brand building in organized online attention economies
Smith, Andrew N.; Fischer, Eileen - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 258-279
Persistent link: https://www.econbiz.de/10012434105
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A comprehensive model of customer direct and indirect revenge : understanding the effects of perceived greed and customer power
Grégoire, Yany; Laufer, Daniel; Tripp, Thomas M. - In: Journal of the Academy of Marketing Science 38 (2010) 6, pp. 738-758
Persistent link: https://www.econbiz.de/10008779087
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Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Im, Subin; Mason, Charlotte H.; Houston, Mark B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 63-75
Persistent link: https://www.econbiz.de/10003485138
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A longitudinal study of the effects of life status changes on changes in consumer preferences
Mathur, Anil; Moschis, George P.; Lee, Euehun - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 234-246
Persistent link: https://www.econbiz.de/10003725644
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Weathering product-harm crises
Cleeren, Kathleen; Dekimpe, Marnik G.; Helsen, Kristiaan - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 262-270
Persistent link: https://www.econbiz.de/10003725653
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Understanding the adoption of new brands through salespeople : a multilevel framework
Wieseke, Jan; Homburg, Christian; Lee, Nick - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 278-291
Persistent link: https://www.econbiz.de/10003725661
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The dual role of price : decomposing consumers ' reactions to price
Völckner, Franziska - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 359-377
Persistent link: https://www.econbiz.de/10003758827
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Consumer creations of product meaning in the context of African-style clothing
DeBerry-Spence, Benét - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 395-408
Persistent link: https://www.econbiz.de/10003758836
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Choosing options for products : the effects of mixed bundling on consumers ̉inferences and choices
Hamilton, Rebecca W.; Koukova, Nevena T. - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 423-433
Persistent link: https://www.econbiz.de/10003758841
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On the meaning and measurement of religiosity in consumer research
Wilkes, Robert E. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10001045547