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Hospitality and tourism online reviews : recent trends and future directions

Schuckert, Markus; Liu, Xianwei; Law, Chun Hung Roberts - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 608-621

Persistent link: https://www.econbiz.de/10011386932

Influence of social media on Chinese students' choice of an overseas study destination : an information adoption model perspective

Shu, Mengya; Scott, Noel - In: Journal of travel and tourism marketing 31 (2014) 1/2, pp. 286-302

Persistent link: https://www.econbiz.de/10010361765

Do travel product types matter? : online review direction and persuasiveness

Tsaur, Sheng-Hshiung; Huang, Chung-Ching; Luoh, Hsiang-Fei - In: Journal of travel and tourism marketing 31 (2014) 7/8, pp. 884-898

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A digital response system to mitigate overtourism : the case of Dubrovnik

Camatti, Nicola; Bertocchi, Dario; Carić, Hrvoje; … - In: Journal of travel and tourism marketing 37 (2020) 8/9, pp. 887-901

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Quick Guide Influencer Marketing : Wie Sie durch Multiplikatoren mehr Reichweite und Umsatz erzielen

Deges, Frank - 2018

Authentische und persönliche Werbebotschaften werden im Kaufprozess immer wichtiger. Dieser Quick Guide erklärt kompakt und auf den Punkt, wie Unternehmen erfolgreich mit Influencern zusammenarbeiten können. Denn: Erfolgreiche Influencer haben sich in den Sozialen Netzwerken in den letzten...

Persistent link: https://www.econbiz.de/10012401480

Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising

Bušljeta Banks, Ivana (contributor); … - 2015

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading...

Persistent link: https://www.econbiz.de/10014306570

The view from above : the relevance of shared aerial drone videos for destination marketing

Stankov, Uglješa; Kennell, James; Morrison, Alastair M.; … - In: Journal of travel and tourism marketing 36 (2019) 7, pp. 808-822

Persistent link: https://www.econbiz.de/10012179476

Destination marketing organization website visitors' flow experience : an application of Plog’s model of personality

Jeon, Hyeongjin; Ok, Chihyung; Choi, Juwon - In: Journal of travel and tourism marketing 35 (2018) 4, pp. 397-409

Persistent link: https://www.econbiz.de/10011917889

(In)visibility of the enslaved within online plantation tourism marketing : a textual analysis of North Carolina websites

Alderman, Derek H.; Modlin, E. Arnold - In: Journal of travel and tourism marketing 25 (2008) 3/4, pp. 265-281

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A comparison of social media adoption and use in different countries : the case of the United States and Switzerland

Milwood, Pauline; Marchiori, Elena; Zach, Florian - In: Journal of travel and tourism marketing 30 (2013) 1/2, pp. 165-168

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