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Facebook pages content, does it really matter? : consumers' responses to luxury hotel posts with emotional and informational content
Cervellon, Marie-Cécile; Galipienzo, Danielle - In: Journal of travel and tourism marketing 32 (2015) 3/4, pp. 428-437
Persistent link: https://www.econbiz.de/10011312519
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The impact of Internet travel advertising design, tourists' attitude, and Internet travel advertising effect on tourists' purchase intention : the moderating role of involvement
Rasty, Fereshte; Chou, Chia-jung; Feiz, Davood - In: Journal of travel and tourism marketing 30 (2013) 5/6, pp. 482-496
Persistent link: https://www.econbiz.de/10010199557
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Do travel product types matter? : online review direction and persuasiveness
Tsaur, Sheng-Hshiung; Huang, Chung-Ching; Luoh, Hsiang-Fei - In: Journal of travel and tourism marketing 31 (2014) 7/8, pp. 884-898
Persistent link: https://www.econbiz.de/10010469222
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Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli; Pontes, Nicolas; Schivinski, Bruno - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
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Guilt-decreasing marketing appeals : the efficacy of vacation advertising on Chinese tourists
Prayag, Girish; Soscia, Isabella - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 551-565
Persistent link: https://www.econbiz.de/10011517145
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Emotional or rational? : effective ESG advertising messages for travel enterprises
Choi, Miju; Choi, Youngjoon - In: Journal of travel and tourism marketing 41 (2024) 1, pp. 68-87
Persistent link: https://www.econbiz.de/10014513613
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Message framing strategies in promoting tourists' pro-environmental behavioral intentions : the interaction of social distance and message framing
Zhao, Xinxin; Yao, Yanbo; Ren, Lianping; Jia, Guangmei - In: Journal of travel and tourism marketing 40 (2023) 8, pp. 678-692
Persistent link: https://www.econbiz.de/10014447622
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The effect of information presentation modes on tourists’ responses in Internet marketing : the moderating role of emotions
Yeh, Ching-Hsuan; Wang, Yi-Shun; Li, Hsien-Ta; Lin, Shuo-Yan - In: Journal of travel and tourism marketing 34 (2017) 8, pp. 1018-1032
Persistent link: https://www.econbiz.de/10011758780
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The power of culture : how it shapes tourists' online engagement with destinations
Yin, Jie; Qu, Xingqin; Ni, Yensen - In: Journal of travel and tourism marketing 40 (2023) 3, pp. 242-259
Persistent link: https://www.econbiz.de/10014369785
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First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 118-140
Persistent link: https://www.econbiz.de/10011484678