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Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...
Ahn, Young-joo; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 32 (2015), pp. 114-138
Persistent link: https://www.econbiz.de/10011416160
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The antecedents and consequences of brand authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo; Kim, Heather Markham; Joo, Kyu-Hyeon; … - In: Journal of travel and tourism marketing 39 (2022) 2, pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
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Measuring customer-based casino brand equity and its consequences
Tsai, Henry; Lo, Ada; Cheung, Catherine - In: Journal of travel and tourism marketing 30 (2013) 7/8, pp. 806-824
Persistent link: https://www.econbiz.de/10010246262
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Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon; Back, Ki-Joon - In: Journal of travel and tourism marketing 35 (2018) 4, pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
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Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting; Zhou, Heng; Cai, Gangwei; Han, Heesup - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
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Self-congruity and flow as antecedents of attitude and loyalty towards a theme park brand
Fu, Xiaoxiao; Kang, Juhee; Tasci, Asli - In: Journal of travel and tourism marketing 34 (2017) 9, pp. 1261-1273
Persistent link: https://www.econbiz.de/10011759016
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Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup; Yu, Jongsik; Lee, Kyung-Sik; Baek, Hyungshin - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
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Brand personality of Airbnb : application of user involvement and gender differences
Lee, Seunghwan; Kim, Dae-Young - In: Journal of travel and tourism marketing 35 (2018) 1, pp. 32-45
Persistent link: https://www.econbiz.de/10011885886
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The moderating effects of three reference groups on Asian pleasure travelers’ destination value
Kim, Miyoung; Qu, Hailin - In: Journal of travel and tourism marketing 34 (2017) 7, pp. 892-904
Persistent link: https://www.econbiz.de/10011757728
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How customer experience affects the customer-based brand equity for tourism destinations
Yang, Yan; Liu, Xiaoming; Li, Jun - In: Journal of travel and tourism marketing 32 (2015), pp. 97-113
Persistent link: https://www.econbiz.de/10011416156