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Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny; Pradhan, Sudeepta; Bashir, Makhmoor; Roy, … - In: Journal of travel research : a quarterly publication of … 61 (2022) 3, pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
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Sense of place : the importance for destination branding
Campelo, Adriana; Aitken, Robert; Thyne, Maree; Gnoth, … - In: Journal of travel research : a quarterly publication of … 53 (2014) 2, pp. 154-166
Persistent link: https://www.econbiz.de/10010254360
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The elusive destination brand and the ATLAS wheel of place brand management
Kavaratzis, Mihalis; Hatch, Mary Jo - In: Journal of travel research : a quarterly publication of … 60 (2021) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10012425161
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The impact of brand experience on downtown success
Beckman, Eric; Kumar, Archana; Kim, Youn-kyung - In: Journal of travel research : a quarterly publication of … 52 (2013) 5, pp. 646-658
Persistent link: https://www.econbiz.de/10009791042
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Effects of DMO coordination on destination brand identity : a mixed-method study on the city of Edinburgh
Bregoli, Ilenia - In: Journal of travel research : a quarterly publication of … 52 (2013) 2, pp. 212-224
Persistent link: https://www.econbiz.de/10009749854
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Destination extension : a faster route to fame for the emerging destination brands?
Kim, Hany; Stepchenkova, Svetlana; Yilmaz, Semih - In: Journal of travel research : a quarterly publication of … 58 (2019) 3, pp. 440-458
Persistent link: https://www.econbiz.de/10011983310
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A model for brand personality word embedding : identifying UNESCO World Heritage personality categories
Hassan, Mohamed Abdalla Elsayed; Zerva, Konstantina; … - In: Journal of travel research : a quarterly publication of … 63 (2024) 1, pp. 44-63
Persistent link: https://www.econbiz.de/10014581697
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An exploratory study of residents’ perception of place image : the case of Kavala
Stylidis, Dimitrios; Sit, Jason; Biran, Avital - In: Journal of travel research : a quarterly publication of … 55 (2016) 5, pp. 659-674
Persistent link: https://www.econbiz.de/10011486278
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World heritage site : is it an effective brand name? ; a case study of a religious heritage site
Poria, Yaniv; Reichel, Arie; Cohen, Raviv - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 5, pp. 482-495
Persistent link: https://www.econbiz.de/10009300466
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The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011427743