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Creating customers and shaping the competitive game
Carpenter, Gregory S. - In: Kellogg on marketing, (pp. 3-25). 2010
Persistent link: https://www.econbiz.de/10008664294
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Creating and managing brands
Tybout, Alice M.; Carpenter, Gregory S. - In: Kellogg on marketing, (pp. 74-102). 2001
Persistent link: https://www.econbiz.de/10001612976
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Market-driving strategies : toward a new concept of competitive advantage
Carpenter, Gregory S.; Glazer, Rashi; Nakamoto, Kent - In: Kellogg on marketing, (pp. 103-129). 2001
Persistent link: https://www.econbiz.de/10001612977
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Managing market offerings in business markets
Anderson, James C.; Carpenter, Gregory S.; Narus, James A. - In: Kellogg on marketing, (pp. 330-365). 2001
Persistent link: https://www.econbiz.de/10001612997
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Creating and managing brands
Tybout, Alice M.; Carpenter, Gregory S. - In: Kellogg on marketing, (pp. 112-141). 2010
Persistent link: https://www.econbiz.de/10008664284
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Qualitative inquiry in marketing and consumer research
Sherry, John F.; Kozinets, Robert V. - In: Kellogg on marketing, (pp. 165-194). 2001
Persistent link: https://www.econbiz.de/10001612983